Moonfolks Indonesia works with AIA to create a healthier, happier planet
A new campaign featuring a major ESG initiative from AIA in collaboration One Tree Planted has just gone on air. Having won the project through a pitch process, Moonfolks conceived the campaign showcasing how AIA Vitality urges people to adopt healthier lifestyles, leading to a healthier and happier planet.
The objective is to promote and amplify AIA’s vision to propagate healthier, longer, better lives through AIA Vitality, emphasizing their shared commitment to sustainability.
AIA Vitality, as an exclusive feature that embedded into AIA’s insurance products, aims to rewards the customers for living a healthy lifestyle and our joint concern towards sustainability.
AIA is the largest Pan Asia life and health insurer with a legacy of trust built over 100 years.
AIA’s 5 ESG STRATEGIC PILLARS
• HEALTH AND WELLNESS
• SUSTAINABLE OPERATIONS
• SUSTAINABLE INVESTMENTS
• PEOPLE AND CULTURE
• EFFECTIVE GOVERNANCE
The ESG initiative in Indonesia:
The aim is to help Indonesia recover from deforestation, by planting trees, because these forests make an enormous contributions to restoring the ecosystem balance and climate stability worldwide. AIA sees reforestation as the one main ways to tackle the climate change problem. AIA commits to plant a tree for every insurance policy.
1 INSURANCE POLICY = 1 TREE PLANTED
More about the initiative can be found here.
More about one tree planted here.
The film, shot in several areas around Jogjakarta (Merapi, Hutan Oxygen, Sanggar Imogiri, Mangunan, Lapangan Imogiri, Barsa city and Taman Langensari) connects the story of the ‘Rethink Healthy’ campaign with the celebration of famous band’s concert in Indonesia and AlA Vitality as the call to action.
Kathryn Parapak, CMO, AIA Indonesia, said: “Achieving our sustainability objectives is critical to contributing to a healthier planet, which is inherently linked to our Purpose of helping people live Healthier, Longer, Better Lives. As the largest pan-Asian life and health insurer, we are dedicated to fostering a sustainable future for the region and committed to leveraging our resources, including partnerships in achieving net zero 2050.”
Anish Daryani, Founder & CEO, Moonfolks, added: “This is by far one of the most significant and meaningful sustainability programs in Indonesia. We’ve had brands sponsor a visiting global music band quite often. But to extend that to a purpose-driven initiative that brings about actionable change is something else altogether. Moonfolks is really proud to partner AIA in telling its story to the world.”
Credits
Client
Kathryn Parapak: Chief Marketing Officer
Reza Pratama: AVP Brand Communications
Lia Merdekawaty: Head of Corporate Communications and Sustainability
Yusuf Fadian: ESG Manager
Agency : Moonfolks
President Director/CEO : Anish Daryani
Chief Creative Officer: Dami Sidharta
Chief Strategy & Digital Office : Elki Hendria
Executive Creative Director : Yogi Tara
Voice Over: Juan Sebastian
Group Head : Yohanes
Art Director : Chris
Copy Writer : Yori
Producer : Irma Rahmawaty
PM : Adrita & Rina
Business Director : Dyah Ariani
Sr. Integration Officer : Khairani Bianda
Production Credits:
Production House : Onebox Film
Executive Producer: Ari Setyawan & Rio
Producer: Andi Yuniato
Director: Giri Prasetyo
ATD: Zaky
Line Producer: Adelaide Lapian
PA: Indri Kusuma & Alif
UPM: Bayu
Casting Director: Axmal
DOP: Barelvi
Location Manager: Arippete
MUA: Intan Kristalia
Wardrobe Stylist: Amel
Art Director: Nanang
1st AD : Sukma Dede
Offline Editor : Domie
Color Grading: Above Space Studio
Online Editor: Seto Harianto Chinko
Producer Online: Auditya Hutomo
Audio Post: Studio Mimpi