The Work 2024 Contenders: FINCH
Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2024 Contenders. Here is FINCH’s Top 3…
Modibodi: I’m Dying Inside
Production Company: FINCH
Director: Arundati Thandur
Agency: Howatson+Company
Over 5 episodes released as a series, and starring Tik-Tok comedian Samantha Andrew, ‘I’m Dying Inside’ follows four housemates as they navigate the awkwardness of life as a young adult while on your period. Assembling a Gen Z cast and crew, FINCH director Arundati Thandur via Howatson+Company pushed filmmaking boundaries, employing sharp writing and original music to hook viewers within the first 3 seconds, while maintaining the production value of television within a 9:16 aspect ratio. Working closely with the team at TikTok, an additional eco-system of relatable content was built around the episodes, all designed to harness the platform’s algorithm and drive people to engage with the show.
The Brain Cancer Centre: The Public Diagnosis
Production Company: FINCH
Director: Michael Hili
Agency: The Royals
‘The Public Diagnosis’ captures the moment Amy Stephenson’s 19 yr old son Lachie was diagnosed with brain cancer. “The tears were streaking out of my eyes,” Amy recalls. “My world had just been torn apart.” Using the power of making private moments public, FINCH director Michael Hili via The Royals crafted this short film based on Lachie’s response, “Jeez Mum, we could swim out of here in your tears”.
TAB: Our Sport Is Sport
Production Company: FINCH
Director: Nick Ball
Agency: The Monkeys, Part of Accenture Song
For a nation of sport lovers, it seems strange that Australia doesn’t technically have a ‘national sport’. Is it NRL? Is it the sport that draws the biggest crowds? Or wins the most gold medals on the international stage? To help start this debate FINCH director Nick Ball and The Monkeys, part of Accenture Song have crafted a grand slam of an argument that spirals out of control with fans from all walks of life and athletes heatedly adding their two cents, until, finally, the entirely distinguished and probably fictional ‘Australian Research Centre’ attempts to settle it once and for all.
The deadline for Campaign Brief’s The Work 2024 is Monday May 13. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your company has entered The Work and would like to showcase your Top 3, email ricki@campaignbrief.com.