Ogilvy India named one of the world’s top 8 agencies in Contagious Pioneers list 2024

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Ogilvy India named one of the world’s top 8 agencies in Contagious Pioneers list 2024

Ogilvy India has been named one of the world’s top agencies in global marketing publication Contagious’ 2024 Pioneers list, recognising the top 8 agencies around the world that are setting the standard for innovation and creative excellence in marketing.


The 2024 winners (in alphabetical order) are:

·        BETC Paris
·        Colenso BBDO, Auckland
·        GUT Buenos Aires
·        Howatson+Company
·        Lucky Generals, London
·        Ogilvy India, Mumbai
·        Rethink, Toronto
·        Uncommon Creative Studio, London

Contagious selects Pioneer agencies by rigorously analysing the work featured on its online intelligence tool, Contagious IQ.

Only campaigns that demonstrate the highest levels of creativity and strategic thinking pass our rigorous editorial filter. The Pioneer agencies are those that had the most campaigns featured on Contagious IQ over the past year, cross-referenced against metrics such as the number of different clients represented across their body of work, and whether the campaigns were selected as ‘Editor’s Picks’ or chosen for more in-depth coverage.

Kainaz Karmakar, Harshad Rajadhyaksha & Sukesh Nayak, Chief Creative Officers, Ogilvy India, said: “It is an honour to be on the Contagious Pioneers list. A lot of people have contributed to the brave work that brought us here. We owe it to our teams, our clients and our execution partners. This is the second year we have made it to this list so it feels even better.

“SRK My Ad,, Vi Dabbawalas, Dove #Stopthebeauty Test and 5 Star Erase Valentine’s Day are the pieces that featured most prominently in the Contagious magazine, but we have so much brave work happening across brands in this agency. We’re proud of all those pieces.”

Chloe Markowicz, editor, Contagious, said: “At Contagious, we only concern ourselves with the very best marketing in the world. So having a single campaign featured on the Contagious IQ platform is already high praise for any agency, but to be ranked a Contagious Pioneer signifies that an agency has consistently achieved excellence.

“Our 2024 Pioneers agencies have created work that stands out as the most creative, innovative and effective in the industry. They deserve recognition for campaigns that demonstrate breakthrough-thinking and set a new creative standard, exhibiting what future-facing marketing should look like.”