The Dubs Singapore appoints Jackie They to General Manager role

The Dubs Agency, a digital marketing and media agency specialising in the financial sector, has appointed Jackie They as the General Manager of its new Singapore office. This strategic appointment marks the expansion of The Dubs in the Asian market.

With an impressive track record in digital marketing and content solutions, They brings a wealth of experience to The Dubs. She previously served as Senior Vice President of Digital Marketing at Citi, Content Solutions Consultant at LinkedIn and Head of Content at advertising agency BBDO.

They has demonstrated expertise in driving innovative campaigns and strategic initiatives for top-tier financial clients including Visa, DBS, and UOB.

“The Dubs’ commitment to a data-first approach, blending content, targeted media, and performance marketing, offers a unique value proposition to the financial sector,” said They. “I am excited to leverage my background and passion for digital marketing and recent advances in AI, to drive growth and deliver exceptional results for our clients.”

Under They’s leadership, The Dubs Singapore will focus on harnessing deep financial expertise, insights, and cutting-edge technology to meet the evolving needs of the finance industry. This expansion is aligned with The Dubs’ global strategy to integrate more closely with financial markets across Asia.

They reports directly to Josh Frith, the Global Managing Director of The Dubs. He said: “Jackie’s extensive experience and proven leadership in digital marketing for the financial sector make her the ideal choice to lead our Singapore office. We are confident that her innovative approach and strategic vision will greatly enhance our offerings and strengthen our presence in Asia.”

Founded in Australia the Dubs also has offices in Sydney and London and works with leading financial services institutions including Abrdn, Aviva Investors and Vanguard.