Bestads Six of the Best Reviewed by Nick Hulley, joint-chief creative officer, AMV BBDO, London

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Nick Hulley, joint-chief creative officer at AMV BBDO, London.

BEST TV
Apple seems to be following a very simple formula at the moment. One product, one feature, one ad. It’s leading to a golden run of very memorable work. This week’s winner Find Your Friend is a worthy entry into this body of work. The feature is their pin-point navigation. And the ad proves it by following a Mandalorian in a sea of masked Mandalorians. It’s a good gag and the superiority and utility of the product is charmingly demonstrated. READ ON…