Daniel Marjan directs comical Sumsub spots with electriclime° and Crowd

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Director Daniel Marjan has taken the helm on three comedic spots for Sumsub, with production company electriclime° and creative agency Crowd teaming up for the shoot.


The campaign highlights Sumsub’s vision to bring a safe, accessible, and inclusive digital future for users and businesses alike.

‘The Beast’ campaign aims to personify fraud, with the Gorilla character we will show how fraud comes in the way of the users when the platforms they use are not secured.

With DOP Kelvin Chu, the dynamic movement and composition of the films complement the character’s comedic elements, with the editing maximising the story’s humour.

Marjan said: “The goal of Sumsub was to create a contrast with the films, where the absurd meets the reality.

“Most importantly it was crucial to get the right costume which physically tells the story of the beast, bringing to life the concept with the surreal humour shining through.”

Daniel Marjan directs comical Sumsub spots with electriclime° and Crowd

Client: Sumsub
Agency: Crowd
Creative Director: Soukaina Benlamlih
Production Company: electriclime°
Director: Daniel Marjan
DoP: Kelvin Chew
Senior Producer: Jeremy Hu
Producer: Lavita Kala
Assistant Producers: Cole Tranter, Tahsh Khemlani
Post Producer: Josiah Singh
Editor/DIT: Eryka Fontanilla
1st AD: Kathleen Bu
2nd AD: Samantha Bu
1st AC: Tan Jiekai Leslie
2nd AC: Fiona Wong Wan Yu
Art Director: Michelle Cheong
Art Assistant: Ellie Blyth
Gaffer: Li Kee King
Best Boy: Dickson Chia
Key Grip: Abdul Siddiq Rahman
Grips: Goh Keng Boon, Zhang JiaPei
Junior Grip: Vivienne Chong Shi Min
Stylist: Norehan Binte Harun
HMU/Costume: June Goh
Assistant Costume: Leondart
Location Scouts: Chow Hui Xian, Nurulnisha Yusoff
Unit: Samuel Phua Yan Min
Production Assistants: Ang Qi Rui, Ellie Blyth
Photographer: Nicol Shanquilla Hunt
Casting Manager: Ashley Foo Seow Wai
Talents: Hengyi Lim, Solomon Prabu
VFX Artist: Hamza Ali
VO: The Voice Realm