CJ WORX + Deaf Thai Foundation turn everyday life content into content for checking hearing loss

May 22 2024, 8:50 pm | BY Adam Shaw | No Comments

On this World Hearing Day, The Deaf Thai Foundation, a charity organization dedicated to supporting the hearing-impaired, has partnered with CJ WORX Bangkok to release this new campaign aiming to raise awareness about hearing loss among Thai people through a new initiative: making hearing check-ups more accessible to everyone through ‘The Ordinary Life Hearing Test.’

 

With 2.7 Millions Thais facing a growing risk of hearing loss, not just the elderly but also the younger generation and it’s expected that 1 out of every 10 Thai people will be at risk of losing their hearing without realizing it in the future.

By simply living your life, you can now check your hearing. CJ WORX collaborated with many famous Thai content creators such as Salmon Podcast, Main Stand, What the duck, Believe, TNN News, Youtubers and Tiktokers, to transform their videos into specifically designed content for checking hearing loss within the 2,000 – 4,000 Hz. frequency range, which most people commonly experience hearing loss. This includes podcasts, music, news and various other contents.

If you’re experiencing difficulties with auditory processing or have trouble understanding sounds within this range, it could indicate a risk of hearing loss. The foundation encourages everyone to get additional hearing assessments at nearby hospitals before it’s too late. Early hearing loss detection can help to reduce the risk of permanent damage.

Credits
Agency: CJ WORX
Creative Chairman & Founder: Saharath Sawadatikom
Creative Director: Saharath Sawadatikom, Vuttichai Chongsanguan, Chalotorn Nuanthong
Copywriter: Vuttichai Chongsanguan, Phanisa Wangsuk
Art Director: Chalotorn Nuanthong, Umavadee Vitayapradit, Saharath Sawadatikom
Agency Producer: Saralrat Chalermsripinyorach
Managing Director: Chawana Keeratiyutamonkul
Senior Account Director: Pattaranun Deesonthichot
SPORE BKK
Senior Media Buyer Manager: Kanokkorn Inthasaro
Senior Media Buyer: Prinya Sinhaseni
PRODUCTION
Sound Production: Mellow Tunes
Sound Designer: Artit Vongmetta
Music Director: Siwat Homkham
Sound Producer: Krittiya Keamarojanavong

CJ WORX + Deaf Thai Foundation turn everyday life content into content for checking hearing loss CJ WORX + Deaf Thai Foundation turn everyday life content into content for checking hearing loss CJ WORX + Deaf Thai Foundation turn everyday life content into content for checking hearing loss