KFC unveils immersive OOH campaign for The ETC Burger via Havas Media Singapore + Plan B Media

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KFC unveils immersive OOH campaign for The ETC Burger via Havas Media Singapore + Plan B Media

KFC Singapore has partnered with Havas Media Singapore and Plan B Media to unveil an innovative 3D anamorphic campaign for KFC’s ETC (Extra Tasty Crispy) Burger.


This collaboration aims to provide viewers with an immersive and unforgettable experience as part of the highly anticipated ETC Burger launch.

To mark the occasion, KFC hosted the Ultimate Burger Takeover at PLQ Mall from April 26th to 28th, treating fans to a burgers-only menu and an immersive burger-themed experience through photogenic installations, limited edition merchandise, and fun games.

Building on the success of the ETC Burger launch, KFC is now gearing up for its next big move with an upcoming anamorphic ad buy at Wilkie Edge and Ten Square. Scheduled to run from June 6th to 26th, the ad buy will showcase the iconic ETC Burger in a larger-than-life format across synchronised dual screens with captivating 3D effects.

Watch the mock-up video here.

Viewers can expect to witness the grand entrance of the ETC Burger on a KFC red carpet across both screens. The ad will also highlight the burger’s irresistible features, including fresh pickles, extra crispy taste fillet, and KFC’s secret sauce, promising an extraordinary sensory experience for all.

Says Juliana Lim, senior director, marketing and innovation at KFC Singapore: “We’re always on the lookout for new and inventive ways to elevate the KFC experience, pushing creative boundaries to captivate audiences.

“With our commitment to providing the best chicken burgers in town, the ETC Burger represents our dedication to continually improving and enhancing our menu offerings.”

Says Kelvin Goh, senior media director at Havas Media Singapore: “We are thrilled to bring the ETC Burger to life in a truly spectacular way and create more unforgettable moments that resonate with consumers and KFC fans alike.”