Apple India’s latest campaign for Mac highlights tenacity of college students
Apple celebrates the spirit of dreamers hard at work in its latest campaign for Mac in India. “Work is worth it” underscores the belief that sincere effort, no matter how big or small, never goes unrewarded.
Mac is designed to integrate seamlessly with college life. From faster coding to powering through projects, Mac, with the power of Apple silicon, all-day battery life and a portable design, ensures that students can take on the toughest of challenges.
The campaign captures the incredible tenacity of students who strive for greatness despite the rigours of college life. While success for students is often measured against results, it’s equally important to acknowledge the growth that comes from the journey.
The film was shot on iPhone and edited on Mac, and is set across several universities to authentically depict the student experience.
“Work is worth it” will run through summer during back to school, appearing on OTT, digital pre-rolls & social media.
Credits:
Agency: TBWA\Media Arts Lab APAC (India)
Director: Mackenzie Sheppard
Director of Photography: Jeremy Snell
Music: 170cm by Paal Dabba
Running on: TVO, YT, Digital pre-rolls, Social
