Pepsodent drills home the healthy teeth message via new Lowe Lintas + Bang Bang India campaign

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This is the story of a sweet Bangladeshi family and their darling kid – Rakib. Little Rakib is an overachiever in music, sports, academia and just at being a good kid in general.


In this looney world, his achievements and good deeds are rewarded with his family gifting him with mechanical drills, usually used to make holes in harder surfaces.

The film, created by Lowe Lint’s India turns on its head, when we finally reveal that the family wasn’t actually rewarding him with mechanical drills. The drills were symbolic of the candy/cake/chocolates that caused cavities.

The film tries to make the point that while we give kids sweet foods with the best of intent, we’re inadvertently causing them damage, unbeknownst to us. Pepsodent, understands this and is an antidote to this behaviour.

Pepsodent drills home the healthy teeth message via new Lowe Lintas + Bang Bang India campaign

Client: Pepsodent
Agency: Lowe Lintas India
Production Company: Bang Bang MediaCorp
Director: Ryan Mendonca
DoP: Shivendu Kudalkar
Head of Production: Anzer Chougle
Line Producer: Rafique Mujawar
Line Producer: Praful Yespatil
Producer: Roopak Saluja
Producer: Aditi Kapadia
Cast: Joydeep Mukherjee, Ruma Mondal, Jihan Hodar, Chandrajit Ranavde, Prerna Gandhi
DOP Team
First AC: Vishnu
Gaffer: Akbar Shaikh
Focus Puller: Dev Sudhakar
Grips: Chandan
Production Manager: Jaif Gazdhar
Language Supervisor: Sandeep Manna
Chief AD: Sahil Puniyani
DA: Manika Shah
2nd AD: Sunny Singh & Manvi Suri
Sound: Pranav Kothi
Stylists: Tia Mampilly
Hair & Make up: Silky Hair
Dressman: Santosh
Casting Directors: Meera Unnikrishnan & Mohit Singla
Production Designer: Viveka Banja
Art Director: Ashok Biswa
Colorist: Michele Ricossa
Offline Editor: Shuchi Gupta
Online Editor: Tejas Achrekar
Music Directors: Kenneth Basumatari and Rakshit Tiwari
Sound Engineer: Jarvis Marcedo
Post house: No color and Splice studioz
PA: Munna
Bts: Mustafa
Social Media: Zishan Shirsath
Ops & Admin: Albina Parmar