Axis Bank brings Sanskrit into the digital age this Indian Independence Day

On this year’s Indian Independence Day, AutumnGrey India and Axis Bank have launched a distinctive campaign that spotlights Sanskrit, one of the world’s oldest languages, as a creative solution to a modern-day challenge.

 

Although Sanskrit is one of India’s 22 official languages, its use has dwindled over the centuries. The campaign seeks to revive interest in this ancient language while addressing a prevalent issue many Indians face today: online security.

Anusha Shetty, chairperson, group CEO Grey India, said: “This campaign is a perfect example of addressing a serious issue with a touch of cultural pride. We’re confident it will encourage people to take their (online) security seriously while sparking renewed interest in Sanskrit.”

Visit www.sanskritpassword.com to explore the campaign in action.

Credits
Agency: Grey India / AutumnGrey
Chairperson, group CEO: Anusha Shetty
Managing Director & Chief Creative Officer: Sandipan Bhattacharyya
Nishanth Anantharam – Executive Creative Director – Copy
Akshay Crasta – Sr. Copywriter
Atul Pathak – Creative Director – Copy & Content
Hilma Aysha – Copy Supervisor
Jane Sequeira – Assistant Creative Director – Copy
Zainab Haji – Assistant Creative Director – Copy
Nishant Sethi – Executive Creative Director – Design
Ganesh Jadhav – Lead Animation & Design
Nandan Lad – Group Head – Design
Sagar Pawar – Sr. Design Director
Soumyadeep Ghosh – Sr. Group Head – Video Production
Vikrant Singh – Account Director – Client Servicing
Trisha Singhee – Account Manager – Client Servicing
Kanishka Mokashi – Account Manager – Client Servicing
Raviraj Shetty – Sr. Vice President – Finance
Chandrakant Achar – Sr. Manager – Finance
Santhosh Murugan – Director – Technology
Rohan Khude Patil – Sr. Lead Engineer – Technology
Takshil Khanvilkar – Sanskrit Expert – Professor