LIA Audio & Radio: BBDO Guerrero Philippines takes home Gold for “Play the Dew: Dew Battle”
October 10 2024, 9:12 am | | No Comments
After four days of on-site deliberation, the Grand LIA was presented to Area 23, an IPG Health Company for “Magnetic Stories”. The only Statue won by Asia was a Gold for BBDO Guerrero Philippines and Mountain Dew’s “Play the Dew: Dew Battle”.
The Jury awarded 16 Statues: 1 Grand LIA, 5 Gold, 3 Silver and 7 Bronze Statues, in addition to commending 15 Finalists.
The Audio & Radio jury, chaired by Laura Rapela, Executive Creative Director of GUT Buenos Aires.