Sasa and FCN Creative – Storikka Indonesia launch new initiative supporting ADHD families

PT Sasa Inti (Sasa) has launched Sasa Kids ADHDtion, an initiative dedicated to supporting families, especially mothers of children with Attention Deficit Hyperactivity Disorder (ADHD). This initiative, with creative direction from FCN Creative – Storikka, introduces a line of innovative products designed to support sensory engagement while providing delicious meals.

Sasa Kids ADHDtion combines pre-measured seasoning, coconut milk, and spices created specifically to suit ADHD children’s dietary needs. The packaging also doubles as a fidgeting tool, providing a way to support better focus. The design and concept were created in partnership with FCN Creative – Storikka.

“Here at Sasa, we are committed to helping Indonesian families, especially mothers, provide nutritious, flavorful meals that meet their families’ unique needs,” said Aldina Bahri, Head of Digital Marketing of PT Sasa Inti. “We know how much Indonesian consumers value umami-rich flavors, and our new product makes it simple for mothers to serve dishes with just the right balance. We’re excited that FCN Creative – Storikka brought this concept to life with their expert understanding of design and sensory engagement, especially for those families with ADHD children who require special dietary considerations.”

Psychologist Anastasia Satriyo, M.Psi., said: “Childhood is a formative period for development, especially for children with ADHD, who benefit greatly from the right family support. Managing ADHD symptoms involves a quality diet and proper sensory stimulation. Balanced meals stabilize mood and energy, while sensory aids like fidget toys help children focus and manage excess energy.”

ADHD is a neurodevelopmental disorder affecting focus, impulse control, and movement regulation. Data shows that 1 in 20 children in Indonesia are affected, underscoring the importance of dedicated support for mothers during mealtime, as well as sensory management.

In response to this need, Sasa Kids ADHDtion also includes recipe ideas printed on the packaging for easy meal preparation. With design input from FCN Creative – Storikka and artist Martcellia Liunic, the packaging is crafted as an interactive infinity cube, giving it both an aesthetic and functional appeal that can be especially beneficial to children with ADHD.

“Our collaboration with Sasa on Sasa Kids ADHDtion represents a commitment to supporting the diverse needs of Indonesian families,” said Roni Ernawan, Executive Creative Director of FCN Creative – Storikka. “We’re proud to contribute creative solutions that go beyond conventional products to deliver both deliciousness and sensory engagement for children.”

“Sasa Kids ADHDtion” embodies Sasa’s dedication to bringing tasty, quality meals to all families, including those with unique dietary needs. Through its design, functionality, and thoughtfully curated sensory benefits, the product aims to create a meaningful impact by supporting mothers in the kitchen to prepare tasty meals for children with ADHD, while also incorporating fidget-friendly features that keeps kids engaged and focused—making mealtime easier and more enjoyable for all.