Gigil Philippines gives Grab’s ‘I’ve Arrived’ message a new meaning via OOH campaign

Grab, the #1 transportation and food delivery app in the Philippines, has pertnered with Gigil Philippines to let its customers know that their service isn’t just transactional, it makes them a part of a community that uplifts each other.

So Grab took inspiration from their drivers’ and delivery riders’ iconic message, ‘Dito na po’ or ‘I’ve arrived,’ which they send to customers whenever they’ve reached the place where they stay, or their pickup point.

On a billboard, they simulated the app’s messaging interface to show another meaning of the expression ‘I’ve arrived’ – that because of customers’ patronage, via booking, rating or tips, he was able to finish school and achieve success.

All this is made possible by Grab, where drivers help commuters reach their destination, and where commuters help drivers reach theirs, too.

Credits
Chief Creative Officer: Herbert Hernandez
Chief Creative Officer: Badong Abesamis
Assoc Creative Director: Chrislyn Gregorio
Art Director: Rizia Guico
Art Director: Rain Landingin
Senior Copywriter: Daryl Camit
Copywriter: Raphe Ramirez
Strategic Planner: Nanais Hernandez
Strategic Planner: Phyllis Esther Ong
Managing Partner: Jake Yrastroza
Group Account Director: Micco Balana
Group Account Director: Bev Lubid
Account Director: Yosh Kikkawa
Account Supervisor: Yza De Mesa
Account Manager: Banj Sarmiento
Art Intern: Denise Andrade
Copy Intern: Abby Estacio