Havas and Moonfolks partner in Indonesia to form new strategic media alliance

As part of its growth strategy in Southeast Asia, Havas has announced a strategic alliance with Moonfolks, a leading independent agency in Indonesia. This collaboration combines Havas’ media expertise with Moonfolks’ strengths in integrated and digital marketing.

While Moonfolks will continue to operate as an independent creative, integrated agency under the leadership of Anish Daryani, Founder, CEO, and President Director, this partnership will enable seamless integration of media and creative services under the Havas Moonfolks umbrella. Aligned with Havas’ Converged strategy that fuses talent, diverse capabilities, platforms, and expertise into unified seamless solutions, the Havas Moonfolks alliance exemplifies this strategy in action. The core goal of this partnership is to provide brands a comprehensive offering that harnesses the power of data, media, and creativity to drive results.

With Havas Moonfolks, brands will have access to a comprehensive suite of services, spanning traditional and digital advertising, social media, programmatic buying, performance marketing, creative development, and brand strategy. These offerings are seamlessly integrated to maximise impact, foster innovation, and create meaningful media experiences that are more engaging, relevant, and effective for today’s audiences.

This partnership also paves the way for introducing Havas’ innovative proprietary tools and platforms along with new core services like Havas Market (eCommerce), Havas Play (Content & Activation), and CSA (Data & Tech), to the dynamic Indonesian market.

Daryani will take on the additional role of President Director for Havas Moonfolks, leveraging his extensive industry expertise and strong market reputation to drive growth and innovation. He will be supported by Stefanus Christofer (Steven) as General Manager, who will work closely with him and Pankaj Nayak, the newly appointed President SEA, Havas Media.

Under the strategic guidance of Rana Barua, Group CEO, India, SEA & North Asia, Daryani and the team will be equipped with the resources and support necessary to lead effectively, make impactful decisions, and ensure alignment with regional goals, driving success for both the market and our clients.

Barua (pictured right) said: “Indonesia is one of Southeast Asia’s largest and fastest-growing markets, making it a strategic priority for us. This strategic alliance with Moonfolks marks a significant milestone in our growth journey and strengthens our position to lead with our Converged strategy, amplifying our ability to deliver impactful solutions for brands in local, regional, and global markets.”

Daryani (pictured left) added: “The industry has created significant complexity by separating creative and media functions into different agencies. I’ve witnessed firsthand how disconnected these teams can be, even when working on the same client, or within the same holding company. By uniting creative and media, we are leading the charge in challenging the traditional approach, bringing integrated agency teams together to solve business challenges for our clients. This collaboration provides a proven model that combines creative content, effective distribution, and a higher ROAS for brands.

“Through this alliance, we have completed our integrated model, allowing us to accelerate commerce for our clients in a way that truly drives results.”

As of January 6, 2025, Havas’ media team has joined the Moonfolks team to commence operations as Havas Moonfolks.