Bollywood star Shraddha Kapoor reveals her ‘Juicy Secrets’ in Neutrogena’s new film

BBDO India and the DDB Mudra Group have created this new film for Neutrogena starring brand ambassador and Bollywood superstar, Shraddha Kapoor. In the film, Kapoor shares her ‘juicy secrets’ revealing the secret behind her juicy skin. Kapoor gives a peek of ‘what’s always in her bag?’, her ‘pet peeves’ and her ‘hydration secrets.’ It’s juicy skin in a jar-Hydro Boost Water Gel. Packed with Hyaluronic Acid and Electrolytes, the formula delivers weightless hydration that goes deep, ensuring deep hydration within the skin.

Recently, Neutrogena globally and in India introduced its new brand philosophy ‘Beauty To A Science’ that reinforces its promise of ‘No compromise’ in skincare with formulations scientifically proven to work. A science backed brand, Neutrogena has consistently shaped the global skincare category for the last 90 years with breakthrough, clinically proven skincare solutions rooted in science, providing incredible product experiences with efficacy.

Neutrogena’s new campaign highlights its award-winning Hydro Boost range, including the Water Gel. This commemorates Hydro Boost’s 10th anniversary as one of the brand’s top-selling facial moisturizers, which jumpstarted the hyaluronic acid ingredient category globally. The campaign emphasizes Hydro Boost’s ability to enhance skincare routines with a weightless formula that magnifies the power of hyaluronic acid for juicy, deep[3] hydrated skin[4].

Manoj Gadgil, Business Unit Head, Essential and Skin Health & beauty and VP Marketing, Kenvue said, “At Neutrogena, we aim to provide consumers with superior, clinically proven, dermatologist-tested products with formulations that work and have set the standard for science-backed skincare for decades. In our latest campaign for Neutrogena Hydro Boost, we bring alive weightless hydration and the role of electrolytes in providing healthy-looking skin enabling women to feel their best every day.”

Kapoor added: “In a world overflowing with skincare trends and complex routines, I believe in keeping it simple yet effective, trusting science, choosing dermatologist-backed solutions, and making informed choices. Neutrogena stands for all this and more, delivering high-efficacy skincare without compromise. Neutrogena Hydro Boost Water Gel is my go-to skincare brand for hydrated juicy skin. Afterall, why just drink water, when one can wear it!”