Bukahati becomes Bukacerita Indonesia in new partnership with Path Finder Group
Indonesian agency Bukahati is turning a page and has rebranded as Bukacerita. Previously part of Ambilhati Network and FAB Indonesia, they have grown alongside a community of creatives who shaped their early story. Now as part of new partnership with Path Finder Group, a Singapore-based company focused on helping local businesses grow through meaningful partnerships, they can combine regional strength with local intuition at Bukacerita.
According to Andrian Wiranata, the founder and CEO, Bukacerita means “Open Story” in Indonesian.
“It’s more than just a name rather it’s a philosophy that is rooted in openness, human understanding, and fresh thinking,” said Wiranata.
Launched in April 2025, Bukacerita enters the scene with a mission to help local and regional brands connect with audiences through sincerity, creativity, and purposeful storytelling.
“We don’t just create campaigns, we build complete brand experiences. Whether you’re launching a new product, reimagining your brand, or entering new markets, our end-to-end services are designed to grow with your ambitions,” said Wiranata.
“We believe every brand has a story, but not every brand knows how to tell it well. That’s where we come in to empower brands to open up, stand out, and spark change by crafting unique stories that resonate deeply with audiences”.
Bukacerita is working with PT Glico Indonesia, handling brands such as Glico, Pocky, Pejoy, Pretz, and Alfie. They have also worked with brands like Burger King, JF The Skin Specialist, Pertamina, and the large FMCG company PT Tempo Scan Pacific Tbk, handling major brands such as My Baby, HealthyWay Kids, Bodrexin, Polaris, Vidoran, and many more.
“Bukacerita is here to help brands open up, stand out, and spark meaningful change by telling stories that connect on a deeper level. As we continue to grow, we’re excited to partner with brands and clients that share our drive to make a real impact, both locally and globally.” said Wiranata.
