Wolf BKK takes home 2 Golds for Uncle KFC’s Rice Bowl at AWARD Awards: Cheil Hong Kong, INNOCEAN Seoul and TBWA\SMP among Asia’s best
The winners of the 46th annual AWARD Awards were announced tonight as part of This Way Up, AWARD’s annual creative festival in Sydney. Wolf BKK’s multi award winning ‘Uncle KFC’s Rice Bowl’ for KFC has scored two Gold pencils. Cheil Hong Kong together with Cheil PengTai Beijing were also shining lights walking away with 6 Pencils.
A total of 36 Gold pencils were awarded across 19 different campaigns, with a further 87 Silver and 177 Bronze pencils awarded. Special Awards were also awarded across 16 categories.
Other pencils from Asia went to:
TBWA\SMP for KBP, Kapisanan Ng Mga Brodkaster Ng Pilipinas ‘Last Broadcast’ – Silver
TBWA\SMP for KBP, Kapisanan Ng Mga Brodkaster Ng Pilipinas ‘Last Broadcast’ – Bronze
TBWA\SMP for Sixfifty Trading Corporation ‘Washtag’ – Bronze
INNOCEAN Seoul for Hyundai Motor Company ‘Night Fishing’ – Silver
INNOCEAN Seoul for Hyundai Motor Company ‘Night Fishing’ – Bronze
INNOCEAN Seoul for Hyundai Motor Company ‘Night Fishing’ – Bronze
Cheil Hong Kong for Orbis ‘The Touch Annual Report’ – Silver
Cheil Hong Kong for Orbis ‘The Touch Annual Report’ – Bronze
Cheil Hong Kong for Save the Children ‘The Sound of Violence’ – Bronze
Cheil PengTai Beijing & Cheil Hong Kong for Samsung ‘Ghost Skins’ – Bronze
Cheil PengTai Beijing & Cheil Hong Kong for Samsung ‘Ghost Skins’ – Bronze
Cheil PengTai Beijing & Cheil Hong Kong for Samsung ‘Ghost Skins’ – Bronze
TBWA Thailand\Juice for Silver Wolf Whiskey ‘The Match That Sells’ – Bronze
GIGIL for Grab ‘Summer’ – Bronze
GIGIL for Beauty Elements Ventures, Inc. ‘Germ Z’ – Bronze
The Nine Shanghai for Yotkan Ancient City in Xinjiang, China ‘Magnificent’ – Bronze
Heckler Singapore for Novo Amor/Believe ‘Earth Defender’ – Bronze
Bear Meets Eagle On Fire has been named Individual Agency of the Year with eight golds across four pieces of work including three for Telstra ‘Better on a Better Network’, three for Telstra ‘Silent Films’ and two for Telstra ‘Wherever We Go’.
DDB has been crowned Agency Network of the Year, taking home nine golds across five campaigns. DDB Group Aotearoa has won six golds including four for Goodman Fielder New Zealand ‘Certified Toasters’ and two for Samsung Electronics New Zealand ‘The Worst Children’s Library’, whilst DDB Group Australia won three golds for Volkswagen ‘RooBadge’, Solid Lines ‘The Forbidden Flagmoji’ and Made By Dyslexia ‘The University of Dyslexic Thinking’.
FINCH has taken out the Production Company of the Year title, having been credited on the most awarded entries across the show.
The Grand Award was awarded to Motion Sickness and FINCH for Make New Zealand The Best Place In The World To Have Herpes, which also collected four golds.
DOWNLOAD THE FULL WINNERS LIST HERE
Jury President Nils Leonard said: “Sometimes the best work does exactly what it shouldn’t. This work isn’t trying to fit into algorithms; it slices through them, using brash and childlike patter to make an important and grown-up point. The best work does more than answer a brief but becomes a reference point for a time; this stuff has that energy. Irreverent. Unignorable. Important”.
Other winners from tonight include production company Revolver with four golds; VML Australia, Special Australia, Wolf BKK, and It’s Friday, all with two golds; and Supermassive, TBWA\ Media Arts Lab Australia and Sonar Music with one gold apiece.
The Best B2B Campaign, sponsored by LinkedIn, was awarded to Supermassive & FINCH for 36 Months.
AWARD Chair Mandie van der Merwe said: “Congratulations to every gold, silver and bronze winner at this year’s AWARD Awards. You’ve earned serious bragging rights across APAC and probably given your creative rivals a few wounds to lick. Your work didn’t just stand out; it made us lean in, moved us, and inspired action.
“A huge shout-out to our Special Awards winners as well. You’re at the pointy end of creativity, setting the benchmark for the work AWARD champions and celebrations in this part of the world.
“The AWARD Awards remain the most prestigious creative show in our region thanks to our world-class judges. My heartfelt thanks to our jury president, Nils Leonard, our jury chairs, and every judge who gave their time, energy and strong opinions freely, debating vigorously to uphold AWARD’s exacting standards for recognising creative excellence year after year.”