Teh Cap Poci brews togetherness in Central Java with new ‘POCIBLE’ film

In Central Java, tea isn’t just a drink. It’s a rhythm of life, a small pause that brings people closer, and a symbol of guyub—the everyday togetherness that keeps conversations, and hearts, warm. For generations, Teh Cap Poci has lived in those moments.

The clay teapot, the familiar aroma, the taste that quietly connects one heart to another—that is rasa yang menyatukan, the brand’s soul.

Through POCIBLE, Teh Cap Poci brings that feeling to life, serving as a reminder that togetherness is always possible. Inspired by the culturally familiar Javanese Ramayana story of Hanoman and Rahwana, two legendary figures long known for their rivalry, the film retells their feud to show that even those who often stand apart can come together over a cup of Teh Cap Poci. Created by Playgroup Asia and directed by Toar Soedarto, the storytelling remains light and human, using humor and sincerity to bring that message to life.

“Both the agency and client share the same belief that the only way to stand out is by doing something different that still feels true to people’s everyday life, especially in a crowded category. That shared belief is what makes this campaign POCIBLE. We deeply appreciate the close collaboration with the Teh Cap Poci team led by Yolanda Effendi, Marketing Director,” said a Playgroup Asia spokesperson.

Teh Cap Poci is part of Sinar Sosro Gunung Slamat, one of Indonesia’s largest tea producers and the name behind Teh Botol Sosro. The campaign reminds the people of Central Java—the heartland of Indonesian tea culture—that Teh Cap Poci has always been more than a drink. It’s proof that rasa yang menyatukan makes anything POCIBLE.