MullenLowe TREYNA Group announces wave of promotions including Mel Jimenez as COO

The MullenLowe TREYNA Group announced a significant round of promotions, elevating key individuals across operations, creatives, PR, and web development.

Mel Jimenez steps into her new role as Chief Operating Officer. She was previously the head the Growth team as Client Services Director, and was the Officer-in-Charge of the agency’s award-winning production unit, Paradigm Production & Design Inc.

Former Business Unit Director, Trina Nadela, fills in the role of Deputy Client Services Director to oversee the agency’s growing roster of clients, while Iya Banaag and Josh Dela Cruz will continue to handle major accounts in their new roles as Senior Account Manager and Account Manager, respectively.

Meanwhile, the group’s creative team appoints Mylo De Borja as Head of Art. Other promotions include Vinci Divinagracia as Associate Creative Lead, Cyara Belando as Senior Copywriter, and Chic Gosadan as Art Director.

Key promotions were also implemented in the agency’s other departments. For the PR division, MullenLowe MARC, Tricia Kiocho’s role has been expanded to Managing Director of PR and Brand Activations. Nina Palafox also rises as PR Accounts Manager.

JL Marfori also takes on a bigger role as Senior Multimedia Supervisor of Paradigm Production & Design Inc, the agency’s production arm.

Ensuring the production of best-in-class digital products and tech-driven solutions, Jade Sta. Ana is promoted as Senior Full Stack Developer, alongside Chyme Fernandez as UI/UX Designer for Qairos.

Moreover, Jobelle Llanita will be key in supporting the agency’s rapid growth as Finance Manager.

With an award-winning streak and sustained expansion of its client portfolio, MullenLowe TREYNA Group’s chairman and CEO, Mike Trillana, expresses pride in the agency’s new roster of leaders. “Our continued success is built on the talent we cultivate from within. These promotions, especially at key operational and creative units, signal our unwavering commitment to excellence and readiness to meet the growing demands of our clients.”