GOODSTUPH Singapore strengthens senior creative leadership with Sofia Tawasil

Sofia Tawasil has joined GOODSTUPH Singapore, marking a significant addition to the agency’s senior creative bench. She joins the senior creative leadership team, shaping work for global brands including Figma and Riot.

Originally from Manila, Tawasil is widely recognised as one of Asia’s standout creative talents. She was named one of Campaign Brief Asia’s Top 40 Most Awarded Women in Advertising in 2024, with a body of work that includes Leo Manila’s highly awarded McDonald’s Unbranded Menu, recognised at Cannes Lions and Spikes Asia.

Known for clarity, restraint and cultural precision, Tawasil’s work cuts through without shouting. Her experience spans much-loved regional and global brands including Jollibee, Nestlé Koko Krunch and KitKat – reflecting GOODSTUPH’s belief in Thoughtful Creativity: ideas that respect culture, audience and intelligence.

“Sofia brings a rare mix of intelligence, cultural sensitivity, and confidence in simplicity,” said Pat Law, CCO of GOODSTUPH Singapore and Indonesia. “As we continue building work across Asia, especially on brands like Figma and Riot, Sofia sharpens our ability to deliver thoughtful ideas at a regional scale. Plus, we really love her sense of humour.”

Tawasil’s appointment reflects GOODSTUPH Singapore’s continued investment in senior, award-proven talent from across Southeast Asia – strengthening our commitment to Thoughtful Creativity that is unapologetically Asian.