Asia’s most awarded agencies and creatives revealed: The 2025 Campaign Brief Asia Creative Rankings roll out from tomorrow

The 2025 Campaign Brief Asia Creative Rankings roll out from tomorrow, with country-by-country results revealed daily over the next eight days, culminating in the full Asia Creative Rankings announcement. The staggered release will spotlight the region’s strongest creative performances before the complete rankings are unveiled.

The Campaign Brief Asia Creative Rankings tabulate Asia’s award-winning creative performances across a two-year period, covering work awarded between January 1, 2024 and December 31, 2025, at twelve of the region’s most important international and regional award shows.

More than 230 advertising agencies across Asia are ranked based on their award wins. In addition, the individual creative rankings feature a record 2,885 copywriters, art directors and creative directors who have won awards since January 2024.

The 2025 Campaign Brief Asia Creative Rankings are based solely on creative performance over the 2024 and 2025 calendar years.

If an agency wins an award at one of the shows included in the Creative Rankings (see list below), it accumulates points. Largely unchanged for 30 years since the Rankings were launched in Asia in 1995, the Campaign Brief Asia Creative Rankings are calculated exclusively on creative performance at major international and regional award shows. Points awarded are weighted based on the difficulty and prestige associated with winning at each show.

There is no Agency of the Year submission process, and no documents are submitted by agencies for judging. The Rankings are based entirely on factual outcomes – namely, creative award wins at the included award shows.

Importantly, Campaign Brief assigns an adjusted points value to each Gold, Silver and Bronze award won by an agency at each festival. Award wins are scaled against the relative difficulty of winning, with every award show reviewed annually and point allocations adjusted where appropriate.

As has always been the case, craft awards – including Print, Outdoor, Radio, Film and Digital craft – are not included in the Creative Rankings calculations.

PLEASE READ THIS INFORMATION: As with every year since 1995, the Creative Rankings of individual creatives are calculated using the copywriter, art director, creative director and associate creative director credit fields supplied by each award show.

Chief Creative Officers, Creative Chairs, Executive Creative Directors and Senior Creative Directors are not included in the individual creative rankings. These senior leadership roles have never been counted since the Rankings were introduced, with their personal recognition reflected through the performance and ranking of their respective agencies at both country and Asia-wide levels.

However, if a CCO, Creative Chair, ECD or Senior Creative Director is credited within the copywriter, art director or creative credit fields for a specific award entry, they are included in the individual rankings for that work.

The award shows tabulated in the 2025 Campaign Brief Asia Creative Rankings include results from the 2024 and 2025 editions of the following shows:

Cannes Lions
London International Awards
The One Show
D&AD
New York Festivals
Clio Awards
MAD Stars
Spikes Asia
Campaign Brief’s THE WORK
AWARD Awards
ADFEST
One Asia

Full points allocations for the 2024 and 2025 award shows are detailed below.