Cheil Hong Kong and Paul Chan’s dominant run at the top of the Campaign Brief Asia Hong Kong Creative Rankings continues: Publicis rises to #2
Cheil Hong Kong has once again claimed the top spot in Hong Kong’s Campaign Brief Asia Creative Rankings, securing its position as the city’s most awarded agency at global and regional advertising award shows over 2024 and 2025. This year Publicis Worldwide Hong Kong rose up to the #2 ranking, while TBWA\Hong Kong is #3, slightly ahead of Ogilvy Hong Kong and DDB Hong Kong.
Cheil Hong Kong has dominated the Campaign Brief Asia Hong Kong Creative Rankings since 2018. In an outstanding 2025 performance, the agency continues to dominate, winning awards at all 12 shows included in the Campaign Brief Asia Creative Rankings. Over the past two years, Cheil Hong Kong has accumulated a total of 2270 Creative Ranking points. In 2025 alone, it earned 1460 points, with standout performances at AWARD Awards and One Asia Awards. In 2024, the agency secured 810 points.
Award-winning campaigns in 2025 included Safe Sketch, Toxic Backfire, The Touch Annual Report, Ghost Skins and more.
Publicis Worldwide Hong Kong moved up from #3 last year to claim the #2 position in 2025 with 955 Creative Ranking points. The agency was recognized at New York Festivals (NYF) 2025, as well as at The Work 2024 and 2025, AdFest 2025, LIA 2024 and NYF 2024.
At #3 is TBWA\Hong Kong who just edged out equal #4 ranked agencies Ogilvy Hong Kong and DDB Hong Kong.
At #6, Noah Workshop tallied 255 points, rising from its 2024 ranking of #10 and marking a significant move up the leaderboard.
Cheil Hong Kong again dominated the individual Creative Rankings for 2025, with their creative team filling up all top 10 ranking positions. The agency’s CCO Paul Chan leads the way again – amassing a huge total of 2410 points, ranking him among the most awarded and highests ranked creatives in Asia. Chan edged out #2 by just 115 points, thanks to him also being involved with the Samsung ‘Toxic Backfire’ campaign.
At #2 is Lili Jiang, who scored 2295 points overall, with 1405 of those coming in 2025. Both Chan and Jiang won awards at all 12 award shows included in the Campaign Brief Asia Creative Rankings.
The third spot is a tie between Kavieng Cheng and Kerry Fan, both from Cheil Hong Kong, each accumulating 1845 points. Cheng and Fan sit narrowly ahead of Ivan Au at #5. Rounding out the top 10 are Tung Hei Lui (#6), Jackie Wong (#7), Tony Chan (#8), Elsie Lau (#9), Guolin Lu (#10).
Noah Workshop Hong Kong’s Asawin Phanichwatana has ranked #11, just 5 points ahead of Halo Chen and Miriam Yip from Publicis Groupe Hong Kong, each scoring 400 Creative Ranking points.
Marcin Brzezinska of Grey Hong Kong has 340 points. TBWA\Hong Kong also features in the leaderboard, with Mike Choy securing 240 points. Completing the top 20 are creatives such as Francis Wong (Publicis Groupe, 235 points), Ella Wong (Ex-Ogilvy, 230 points), Kerwin Choy (Ogilvy, 230 points) and Liza Geysens (Ex-Ogilvy, 230 points).
View Creative Ranking methodology here.
HONG KONG’S MOST AWARDED CREATIVES 2025
#1 Paul Chan Cheil Hong Kong 2410
#2 Lili Jiang Cheil Hong Kong 2295
#3 Kavieng Cheng Cheil Hong Kong 1845
#3 Kerry Fan Cheil Hong Kong 1845
#5 Ivan Au Cheil Hong Kong 1690
#6 Tung Hei Lui Cheil Hong Kong 1325
#7 Jackie Wong Cheil Hong Kong 1175
#8 Tony Chan Cheil Hong Kong 690
#9 Elsie Lau Cheil Hong Kong 575
#10 Guolin Lu Cheil Hong Kong 410
#11 Asawin Phanichwatana Noah Workshop Hong Kong 405
#12 Halo Chen Publicis Groupe Hong Kong 400
#12 Miriam Yip Publicis Groupe Hong Kong 400
#14 Marcin Brzezinska Grey Hong Kong 340
#15 Huey Wong Publicis Groupe Hong Kong 320
#16 Helen Yuen Publicis Groupe Hong Kong 245
#17 Mike Choy TBWA\Hong Kong 240
#18 Francis Wong Publicis Groupe Hong Kong 235
#19 Ella Wong Ex-Ogilvy Hong Kong 230
#19 Kerwin Choy Ogilvy Hong Kong 230
#19 Liza Geysens Ex-Ogilvy Hong Kong 230
#22 Tim Lee Publicis Groupe Hong Kong 220
#23 Alan Wong Grey Hong Kong 210
#23 Alex DeMello TBWA\Hong Kong 210
#23 Fortuna Peng Grey Hong Kong 210
#23 Frankie Wong Grey Hong Kong 210
#23 Ivy Cheung Grey Hong Kong 210
#23 Oliver Samuelsen Grey Hong Kong 210
#29 Alex Liu Cheil Hong Kong 200
#29 Claude Zhang Cheil Hong Kong 200
#29 Song Yiling Cheil Hong Kong 200
#32 Sam Wong Publicis Groupe Hong Kong 185
#33 Iker Lin DDB Group Hong Kong 180
#33 Rachel Wong Noah Workshop Hong Kong 180
#35 Christopher Lee Publicis Groupe Hong Kong 170
#36 Abbie Chan Publicis Groupe Hong Kong 165
#36 Tom Tsang Publicis Groupe Hong Kong 165
#38 Marco Lam Publicis Groupe Hong Kong 150
#39 Kristin Chung Publicis Groupe Hong Kong 145
#40 Alex Tsang Noah Workshop Hong Kong 135
#42 Manchiu Chan Publicis Groupe Hong Kong 120
#42 Sunny Leung Noah Workshop Hong Kong 120
#42 Yoyo Chan Noah Workshop Hong Kong 120
#45 Stratos Efstathiou Publicis Groupe Hong Kong 115
#46 Minnie Li Noah Workshop Hong Kong 105
#46 Venus Li TBWA\Hong Kong 105
#48 Manki Lai Publicis Groupe Hong Kong 100
#49 Amy Cheng Edelman Hong Kong 90
#49 Andy Chan Edelman Hong Kong 90
#49 Bobo Lo DDB Group Hong Kong 90
#49 Carson Ho Edelman Hong Kong 90
#49 Chilli Wong DDB Group Hong Kong 90
#49 Chris Kwok Noah Workshop Hong Kong 90
#49 Izmael Crespo DDB Group Hong Kong 90
#49 John Koay Edelman Hong Kong 90
#49 Lily Mak DDB Group Hong Kong 90
#49 Oliver Davis Edelman Hong Kong 90
#49 Roden Chau DDB Group Hong Kong 90
#49 Therese Tsui DDB Group Hong Kong 90
#49 Tony Cheung DDB Group Hong Kong 90
#62 Alison Ho Publicis Groupe Hong Kong 85
#63 Christel Chong DDB Group Hong Kong 75
#63 Christy Wong DDB Group Hong Kong 75
#63 Deanna Lau DDB Group Hong Kong 75
#63 Ernest Tsang DDB Group Hong Kong 75
#63 Jan Lo TBWA\Hong Kong 75
#63 Kawa Wong Grey Hong Kong 75
#63 Mandi Zhou DDB Group Hong Kong 75
#63 Nadya Siaren DDB Group Hong Kong 75
#63 Olga Bakanova DDB Group Hong Kong 75
#63 Paul Chen Noah Workshop Hong Kong 75
#63 Rafa Yu Noah Workshop Hong Kong 75
#63 William Chow TBWA\Hong Kong 75
#75 Beatrice Tseung Publicis Groupe Hong Kong 70
#75 Chevy Ho Ogilvy Hong Kong 70
#75 Tomy Tong Leo Burnett Hong Kong 70
#78 Chloe Cheung TBWA\Hong Kong 60
#78 Chloe Mak Publicis Groupe Hong Kong 60
#78 Claudia Wong Publicis Groupe Hong Kong 60
#78 Ed Lau TBWA\Hong Kong 60
#78 Leo Wu Noah Workshop Hong Kong 60
#78 Martin Manho TBWA\Hong Kong 60
#78 Winnie Leung TBWA\Hong Kong 60
#85 Chris Cheuk TBWA\Hong Kong 45
#85 Christine Lai DDB Group Hong Kong 45
#85 Lolly Tai DDB Group Hong Kong 45
#85 Moon Choi Noah Workshop Hong Kong 45
#85 Noah Ho Edelman Hong Kong 45
#85 Poyee Poon DDB Group Hong Kong 45
#85 Ruth Wong DDB Group Hong Kong 45
#85 Sky Lo TBWA\Hong Kong 45
#93 David Tam Havas Hong Kong 40
#93 Sammy Kwong Havas Hong Kong 40
#95 Arca Liu TBWA\Hong Kong 30
#95 Asai Meyer TBWA\Hong Kong 30
#95 Christine Acuna TBWA\Hong Kong 30
#95 Cola Chan DDB Group Hong Kong 30
#95 Cuong Pham TBWA\Hong Kong 30
#95 Duy Vu TBWA\Hong Kong 30
#95 Flora Tsui Publicis Groupe Hong Kong 30
#95 Harry Wong Publicis Groupe Hong Kong 30
#95 Harun Yeung DDB Group Hong Kong 30
#95 Issac Ku Publicis Groupe Hong Kong 30
#95 Lim Leung DDB Group Hong Kong 30
#95 Nicole Hui DDB Group Hong Kong 30
#95 Paul Busschau TBWA\Hong Kong 30
#95 Polly Ko Noah Workshop Hong Kong 30
#109 Alfred Tam Isobar Hong Kong 15
#109 Ann Lee DDB Group Hong Kong 15
#109 Blue Wong Dentsu Creative Hong Kong 15
#109 Ching Yuen Isobar Hong Kong 15
#109 Dalu Lim Noah Workshop Hong Kong 15
#109 Ernest Wong DDB Group Hong Kong 15
#109 Eve Cheung TBWA\Hong Kong 15
#109 Jenny Ho Isobar Hong Kong 15
#109 Jessica Yip Noah Workshop Hong Kong 15
#109 Kelvin Chan Noah Workshop Hong Kong 15
#109 Ken Lo Isobar Hong Kong 15
#109 Kuga Ku Dentsu Creative Hong Kong 15
#109 Matthew Leung Isobar Hong Kong 15
#109 Phoebe Chan DDB Group Hong Kong 15
#109 Ronald Yiu Dentsu Creative Hong Kong 15
#109 Tammie Tan Dentsu Creative Hong Kong 15
#109 Tery Ng TBWA\Hong Kong 15
#109 Vivian Ko Isobar Hong Kong 15