Leo Vietnam named Creative Agency of the Year in Campaign Brief Asia’s Vietnam Creative Rankings
Leo Vietnam has overtaken the perenial #1 ranked Dentsu Redder to rise to the top spot in the 2025 Campaign Brief Asia Vietnam Creative Rankings. #2 ranked Dentsu Redder had held the #1 position since 2021. Highly regarded Vietnam independent agency The Friday is ranked #3 in the country.
Leo Vietnam started 2025 strongly at regional award shows, winning three Silvers and three Bronzes at ADFEST. The agency then picked up three metals at Spikes Asia and also performed well in Campaign Brief’s The Work. These wins combined with awards from Clio and The One Show in 2024, pushed Leo Vietnam ahead of Dentsu Redder in this year’s Creative Rankings.
After several years at the top, Dentsu Redder finished the year ranked #2.
The Friday ranks #3 and another independent agency Hands Collective ranks #4 after earning a Graphite Pencil at D&AD in 2025.
Leo Vietnam’s Trang Nguyen is once again the most awarded creative in Vietnam. She is followed by fellow Leo creatives Chau Huynh, Raven Ngo and Tram Le, who are equal second, with Bao Nguyen Nguyen in fifth place.
Dentsu Redder’s Raphael Almazan ranks sixth, followed by Leo’s CCO Paolo Garcia in seventh.
Dentsu Redder creatives round out the top 10 with Tran Lam in eighth, and Bao Dang Chuong Quoc, Dung Cao, Tan Dinh Minh, and former ECD Livio Grossi sharing equal ninth place.
View Creative Ranking methodology here.
VIETNAM’S MOST AWARDED CREATIVES 2025
#1 Trang Nguyen – Leo Vietnam 560
#2 Chau Huynh – Leo Vietnam 545
#2 Raven Ngo – Leo Vietnam 545
#2 Tram Le – Leo Vietnam 545
#5 Bao Nguyen Nguyen – Leo Vietnam 485
#6 Raphael Almazan – Dentsu Redder Vietnam 315
#7 Paolo Garcia – Leo Vietnam 220
#8 Tran Lam – Dentsu Redder Vietnam 165
#9 Bao Dang Chuong Quoc – Dentsu Redder Vietnam 150
#9 Dung Cao – Dentsu Redder Vietnam 150
#9 Livio Grossi – Dentsu Redder Vietnam 150
#9 Tan Dinh Minh – Dentsu Redder Vietnam 150
#13 Kiet Ha – Leo Vietnam 135
#13 Tuan Cao Anh – Dentsu Redder Vietnam 135
#15 Kien Nguyen Trong – Dentsu Redder Vietnam 105
#15 Vy Bui – Dentsu Redder Vietnam 105
#17 Khoa Pham – The Friday Vietnam 90
#17 Tuyen Nguyen – Dentsu Redder Vietnam 90
#19 Chau Vo – Leo Vietnam 75
#19 Han Do – Leo Vietnam 75
#19 Hoang Anh – The Friday Vietnam 75
#19 Kiet Nhon – Leo Vietnam 75
#19 Linh Le – Leo Vietnam 75
#19 Mark Ocampo – Leo Vietnam 75
#19 Marvin Ramos – Leo Vietnam 75
#19 My Ngo – Dentsu Redder Vietnam 75
#19 Thu Nguyen – The Friday Vietnam 75
#19 Trang Duong – Leo Vietnam 75
#19 Tu Tran – Leo Vietnam 75
#19 Uyen Tran – Leo Vietnam 75
#31 Bu – Dentsu Redder Vietnam 60
#31 Duc Anh Tran – Leo Vietnam 60
#31 Duong Tran – Hands Collective Vietnam 60
#31 Jiji – Dentsu Redder Vietnam 60
#31 Linh Tran – Hands Collective Vietnam 60
#31 Quyen Chu – Hands Collective Vietnam 60
#31 Trang Tran – Hands Collective Vietnam 60
#31 Two Nguyen – Hands Collective Vietnam 60
#39 Andy Soong – Leo Vietnam 45
#39 Anh Nguyen – Leo Vietnam 45
#39 Anh Pham – Leo Vietnam 45
#39 Hieu Duong – Leo Vietnam 45
#39 Huy Phat Tran – Leo Vietnam 45
#39 Karl Fajardo – Leo Vietnam 45
#39 Mai Do – Leo Vietnam 45
#39 Ngoc Tram Le – Leo Vietnam 45
#39 Tho Tram – Leo Vietnam 45
#39 Tran Do – Dentsu Redder Vietnam 45
#39 Viet Nguyen – Leo Vietnam 45
#50 Hung Huynh – Dentsu Redder Vietnam 30
#50 Tien Khong – Dentsu Redder Vietnam 30
#50 Trang Tracy Ngo – Dentsu Redder Vietnam 30
#53 Ha Dam – The Friday Vietnam 15
#53 Ha Vy Nguyen – The Friday Vietnam 15
#53 Mai Tran – The Friday Vietnam 15
#53 Quynh Anh Pham – Leo Vietnam 15
#53 Tam Nguyen – Leo Vietnam 15
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