Dentsu Inc Tokyo named Creative Agency of the Year in Campaign Brief Asia’s 2025 Japan Creative Rankings: Runner-up is TBWA Hakuhodo Tokyo

Dentsu Inc Tokyo has again held its position as Japan’s most awarded agency in Campaign Brief Asia’s Creative Rankings, amassing a total of 4,325 points. TBWA\Hakuhodo remains in #2 with 3,830 points, while Dentsu Digital Tokyo climbs from #6 in 2024 to #3 with 1,975 points.

Dentsu Inc Tokyo was once again among the strongest agency creative performers over the 2025 Award shows. In 2025 they picked up 1,835 Creative Ranking points – in addition to their 2,490 points total from 2024. In 2024, the agency dominated at One Show, D&AD, AdFest, and MAD Stars, alongside wins at most other major shows. In 2025, Dentsu excelled at regional events such as AdFest, Spikes, and MAD Stars, while also winning big at Cannes and One Show, with additional recognition at LIA, New York Festivals, D&AD, and One Asia.

Top campaigns included JR GROUP’s “My Japan Railway,” The Hokkoku Shimbun “Move Forward,” Nikki Whisky’s “No Labels,” and “VISIONGRAM,” among others.

TBWA\Hakuhodo has been an extremely consistent award winner across 2024 and 2025, winning at 20 of the 24 shows included in the Campaign Brief Asia Creative Rankings. The agency’s standout award-winning campaign was McDonald’s Japan’s “No Smiles.”

Most of Dentsu Digital’s awards came in 2025, highlighted by four Grand Prix and three Gold awards at New York Festivals. They also scored two Grand Prix at Clio, three Gold at One Show, two Gold at Cannes Lions, and a Yellow Pencil at D&AD. The agency also closed out 2024 with three Grand Prix and a Gold at the One Asia awards. Dentsu Digital’s top award-winning campaign was “Sato 2531” for Think Name Project.

At #4, Six Inc achieved strong results at One Show 2024, Spikes 2024, One Asia 2025, and MAD Stars 2025, with additional wins at AdFest, Cannes, LIA, and Clio.

VML Ogilvy Japan dropped from #3 to #5 in these latest rankings. The agency had a quieter 2025 but still secured wins at LIA and One Asia late in the year. In 2024, they performed strongly at LIA, AdFest, and Spikes.

Dentsu Digital’s Kei Ishizuka and Shiho Kurihara have risen dramatically in the individual creative rankings, jumping from #39 to joint #1 in the country. The pair were part of the team behind the agency’s award-winning Sato 2531 campaign.

Ranked joint #3 are Dentsu’s Hiroyuki Kato and Yoshihiro Yagi, who worked on the multi-award-winning My Japan Railway, as well as several other campaigns.

The team behind TBWA\Hakuhodo’s No Smiles occupies the next four positions in the rankings, with Aya Naito, Ryota Haraguchi, Shohei Ooishi and Yutaro Nagata all featured.

Dentsu’s Mariko Fukuoka ranks at #9, followed by LUL Inc’s Daisuke Hatakeyama at #10, and Dentsu’s Mina Sugioka at #11.

View Creative Ranking methodology here.

JAPAN’S MOST AWARDED CREATIVES 2025

#1 Kei Ishizuka – Dentsu Digital Tokyo 1885
#1 Shiho Kurihara – Dentsu Digital Tokyo 1885
#3 Hiroyuki Kato – Dentsu Inc Tokyo 1780
#3 Yoshihiro Yagi – Dentsu Inc Tokyo 1780
#5 Yosuke Sugioka – TBWA\Hakuhodo Tokyo 1765
#6 Aya Naito – TBWA\Hakuhodo Tokyo 1660
#6 Ryota Haraguchi – TBWA\Hakuhodo Tokyo 1660
#6 Shohei Ooishi – TBWA\Hakuhodo Tokyo 1660
#9 Yutaro Nagata – TBWA\Hakuhodo Tokyo 1645
#10 Mariko Fukuoka – Dentsu Inc Tokyo 1635
#11 Daisuke Hatakeyama – LUL Inc Tokyo 1620
#12 Mina Sugioka – Dentsu Inc Tokyo 1565
#13 Asuka Yamamoto – Dentsu Inc Tokyo 1460
#14 Nanae Ishikawa – Dentsu Inc Tokyo 1425
#15 Masatoshi Usami – TBWA\Hakuhodo Tokyo 1250
#15 Yuhei Ito – TBWA\Hakuhodo Tokyo 1250
#17 Takeshi Matsuda – TBWA\Hakuhodo Tokyo 1160
#18 Yuta Okuyama – Six Inc Tokyo 855
#19 Yusuke Koyanagi – Dentsu Inc Tokyo 830
#20 Kei Kawabe – Hakuhodo Inc Tokyo 820
#21 Haruko Tsutsui – Dentsu Inc Tokyo 615
#22 Naoki Tanaka – Dentsu Inc Tokyo 580
#23 Arisa Takada – TBWA\Media Arts Lab Tokyo 510
#23 Asami Yamashita – TBWA\Media Arts Lab Tokyo 510
#23 Chisato Oka – TBWA\Media Arts Lab Tokyo 510
#23 Issei Usui – TBWA\Media Arts Lab Tokyo 510
#23 Maiya Kinoshita – TBWA\Media Arts Lab Tokyo 510
#23 Yukai Nishimura – TBWA\Media Arts Lab Tokyo 510
#23 Zamir Antonio – TBWA\Media Arts Lab Tokyo 510
#30 Tina Toda – Dentsu Inc Tokyo 500
#31 Manabu Mizuno – Good Design Company Tokyo 490
#32 Nobuhiro Arai – TBWA\Hakuhodo Tokyo 430
#33 Takatoshi Kaneko – VML Ogilvy Tokyo 425
#33 Yosuke Kurata – VML Ogilvy Tokyo 425
#35 Hirohisa Fujiwara – VML Ogilvy Tokyo 390
#35 Tomohiko Setoyama – VML Ogilvy Tokyo 390
#35 Wataru Saito – VML Ogilvy Tokyo 390
#38 Kazuya Tanino – VML Ogilvy Tokyo 380
#38 Yukie Itakura – VML Ogilvy Tokyo 380
#40 Kazuhiro Shimura – Dentsu Inc Tokyo 360
#41 Satoshi Kohno – Dentsu Inc Tokyo 350
#41 Seri Tanaka – Dentsu Inc Tokyo 350
#43 Scott Lehman – Dentsu Inc Tokyo 345
#44 Minami Nakazawa – Dentsu Inc Tokyo 335
#45 Iori Anegawa – Dentsu Inc Tokyo 310
#46 Eriko Ishibashi – Dentsu Inc Tokyo 290
#46 Kosuke Shinshi – Dentsu Inc Tokyo 290
#46 Nobuake Hashimoto – Dentsu Inc Tokyo 290
#46 Rinshiro Fujiki – Dentsu Inc Tokyo 290
#46 Shohei Maeda – Dentsu Inc Tokyo 290
#51 Katsuya Arai – TBWA\Hakuhodo Tokyo 270
#52 Shohei Hashimoto – TBWA\Hakuhodo Tokyo 255
#53 Norikuni Takamiya – Honda Office Tokyo 245
#53 Takuma Takasaki – Dentsu Inc Tokyo 245
#55 Ryo Kobayashi – TBWA\Hakuhodo Tokyo 240
#55 Saki Terashita – Droga5 Tokyo 240
#55 Sayaka Arimoto – Dentsu Inc Tokyo 240
#58 Yasunobu Hideshima – TBWA\Hakuhodo Tokyo 225
#59 Mariko Tozawa – TBWA\Hakuhodo Tokyo 220
#59 Yoshihiro Kono – TBWA\Hakuhodo Tokyo 220
#61 Fumihiro Tokue – VML Ogilvy Tokyo 205
#61 Naoto Nishio – VML Ogilvy Tokyo 205
#63 Sakura Hotta – Dentsu Inc Tokyo 200
#63 Yusuke Sato – Dentsu Inc Tokyo 200
#65 Kazunori Kawagoshi – Dentsu Inc Tokyo 190
#65 Shimpei Mizumoto – Dentsu Inc Tokyo 190
#67 Kazuki Sato – Dentsu Inc Tokyo 180
#68 Miyuki Ito – Dentsu Inc Tokyo 170
#69 Jeong-Ho Im – Mount Inc Tokyo 165
#70 Asuka Matsuoka – Honda Office Tokyo 145
#70 Taro Taniwaki – Hakuhodo Inc Tokyo 145
#70 Tatsuya Abe – Honda Office Tokyo 145
#73 Aiko Shiokawa – Droga5 Tokyo 140
#73 Arika Ishikawa – Droga5 Tokyo 140
#73 Tomoko Kasugai – Droga5 Tokyo 140
#73 Yu Kato – Droga5 Tokyo 140
#77 Keisuke Onoda – Six Inc Tokyo 135
#78 Hokuto Ishikawa – VML Ogilvy Tokyo 130
#78 Kaname Kimura – VML Ogilvy Tokyo 130
#78 Kazuke Sato – Dentsu Inc Tokyo 130
#78 Naho Kosukegawa – Hakuhodo Inc Tokyo 130
#82 Tatsuki Ikezawa – Hakuhodo Inc Tokyo 125
#83 Issei Ishikura – Droga5 Tokyo 120
#83 Kaname Aratame – TBWA\Hakuhodo Tokyo 120
#83 Takao Mizumoto – TBWA\Hakuhodo Tokyo 120
#86 Serian Heu – Tsuzuku Tokyo 115
#86 Toshihiko Tanabe – Tsuzuku Tokyo 115
#88 Ai Fuchigami – ADK Marketing Tokyo 110
#88 Akihito Omi – ADK Marketing Tokyo 110
#88 Gaku Takai – ADK Marketing Tokyo 110
#88 Mari Hosokawa – ADK Marketing Tokyo 110
#88 Shumpei Murata – Dentsu Inc Tokyo 110
#88 Tsubasa Adachi – Dentsu Inc Tokyo 110
#88 Yoshihiro Kozuka – ADK Marketing Tokyo 110
#95 Akihiro Hamabe – Watch Tokyo 100
#95 Hiroaki Suzuki – Dentsu East Japan 100
#95 Hiroshi Sasaki – Ren Tokyo 100
#95 Rei Hanada – Dentsu Inc Tokyo 100
#95 Riko Koide – Droga5 Tokyo 100
#95 Sakito Sakurai – Dentsu East Japan 100
#95 Satoshi Otsuka – Droga5 Tokyo 100
#95 Yoshi Hozumi – TBWA\Media Arts Lab Tokyo 100
#95 Youngkwi Ahn – Dentsu East Japan 100
#104 Akari Kamata – Dentsu Inc Tokyo 90
#104 Kana Hamano – Droga5 Tokyo 90
#104 Kinami Hasegawa – Dentsu Inc Tokyo 90
#104 Masumi Komuro – Freelance Tokyo 90
#104 Misora Kambe – Dentsu Inc Tokyo 90
#104 Momoka Fukuyado – Dentsu Inc Tokyo 90
#104 Nana Fukasawa – Dentsu Inc Tokyo 90
#104 Nao Arai – Dentsu Inc Tokyo 90
#104 Sakura Yamaguchi – Dentsu Inc Tokyo 90
#104 Seri Morikawa – TBWA\Hakuhodo Tokyo 90
#104 Sumire Ono – Dentsu Inc Tokyo 90
#104 Tomoyuki Kuwayama – Heralbony Co., Ltd 90
#104 Yusuke Shimazu – Dentsu Inc Tokyo 90
#117 Jumpei Iwata – Dentsu Inc Tokyo 80
#117 Kenshiro Suzuki – TBWA\Hakuhodo Tokyo 80
#117 Ryohei Yabusaki – Dentsu Inc Tokyo 80
#117 Yuki Nakao – Dentsu Inc Tokyo 80
#121 Kazz Ishihara – McCann Worldgroup Tokyo 75
#122 Hanako Abe – Droga5 Tokyo 70
#122 Hideya Iwata – The Produce Tokyo 70
#122 Hiromu Matsuki – The Produce Tokyo 70
#122 Takeshi Nozoe – Six Inc Tokyo 70
#126 Hirosuke Yoshimori – Dentsu Inc Tokyo 65
#126 Kei Konishi – Dentsu Inc Tokyo 65
#126 Noriaki Onoe – Dentsu Inc Tokyo 65
#126 Tatsuro Usui – Dentsu Inc Tokyo 65
#126 Tomochika Hida – Dentsu Inc Tokyo 65
#126 Tomoka Urata – Dentsu Inc Tokyo 65
#132 Atsushi Otaki – Dentsu Inc Tokyo 60
#132 Chiemi Manako – Dentsu Inc Tokyo 60
#132 Gen Tanaka – Dentsu Inc Tokyo 60
#132 Motonori Sugiyama – Droga5 Tokyo 60
#132 Naomi Okamura – Dentsu Inc Tokyo 60
#132 Taichi Sayama – Dentsu Inc Tokyo 60
#132 Takuya Miyazaki – TBWA\Hakuhodo Tokyo 60
#139 Tomohiro Hieda – Six Inc Tokyo 55
#140 Akari Saito – Hakuhodo Inc Tokyo 50
#140 Arata Kubota – Dentsu Inc Tokyo 50
#140 Asako Taki – Dentsu Inc Tokyo 50
#140 Katsuya Aonuma – Hakuhodo Inc Tokyo 50
#140 Mayu Iida – Dentsu Inc Tokyo 50
#140 Ryo Seki – Dentsu Inc Tokyo 50
#140 Tadahiko Maruyama – Dentsu Inc Tokyo 50
#140 Takashi Kawashima – Google Tokyo 50
#140 Yosuke Suzuki – Google Tokyo 50
#149 Dan Parmenter – McCann Worldgroup Tokyo 45
#149 Melissa Boey – McCann Worldgroup Tokyo 45
#149 Shingo Izumi – VML Ogilvy Tokyo 45
#149 Shota Yabe – Dentsu Inc Tokyo 45
#149 Yuto Sato – McCann Worldgroup Tokyo 45
#154 Aaron McCann – R/GA APAC 40
#154 Aki Ito – Shiseido Creative Tokyo 40
#154 Akimichi Hibi – Dentsu Inc Tokyo 40
#154 Alex Morris – R/GA APAC 40
#154 Andrés Aguilar – UltraSuperNew Tokyo 40
#154 Funabiki Yuhei – ADK Marketing Tokyo 40
#154 Hannah Parsons – R/GA APAC 40
#154 Hiroyuki Furuta – R/GA APAC 40
#154 Kazushige Takebayashi – SHA Inc Tokyo 40
#154 Kengo Inoue – Six Inc Tokyo 40
#154 Koki Motoi – Dentsu Inc Tokyo 40
#154 Masahiro Eguchi – Dentsu Inc Tokyo 40
#154 Masashi Araki – Dentsu Inc Tokyo 40
#154 Masaya Nakade – R/GA APAC 40
#154 Megumi Ueno – Six Inc Tokyo 40
#154 Nagisa Haruta – Dentsu Inc Tokyo 40
#154 Natsuki Isa – SHA Inc Tokyo 40
#154 Natsuki Morishita – R/GA APAC 40
#154 Nijima Kanichi – Aquastar Osaka 40
#154 Nobuaki Nogamoto – UltraSuperNew Tokyo 40
#154 Oguzcan Kaganoguzbeyoglu – UltraSuperNew Tokyo 40
#154 Satoshi Iwashita – Dentsu Inc Tokyo 40
#154 Shiguemoto Gabe – TBWA\Hakuhodo Tokyo 40
#154 Shiho Okazaki – SHA Inc Tokyo 40
#154 Takahiro Hosoda – TBWA\Hakuhodo Tokyo 40
#154 Tetsuro Jozaki – Six Inc Tokyo 40
#154 Tomoki Nabeta – Shiseido Creative Tokyo 40
#154 Tsuyoshi Eda – Six Inc Tokyo 40
#154 Utsumi Tetsuya – UltraSuperNew Tokyo 40
#154 Yoji Nobuto – Shiseido Creative Tokyo 40
#154 Yukihiro Kaneuchi – Shiseido Creative Tokyo 40
#154 Yusuke Emoto – SHA Inc Tokyo 40
#186 Masako Suzuki – Six Inc Tokyo 35
#187 Akihiro Nishimoto – Dentsu East Japan 30
#187 Andrew Miller – Wieden + Kennedy Tokyo 30
#187 Arata Honda – Dentsu Inc Tokyo 30
#187 Chika Watanabe – Pot Inc Tokyo 30
#187 Christie Way – Beacon Communications / Publicis Groupe Japan 30
#187 Edmund Henry – Beacon Communications / Publicis Groupe Japan 30
#187 Hideaki Morohashi – Dentsu Inc Tokyo 30
#187 Hiromi Uzaki – Dentsu Inc Tokyo 30
#187 Hiroshi Miyahara – Hakuhodo Inc Tokyo 30
#187 Ibuki Tokumitsu – Dentsu Inc Tokyo 30
#187 Josh King – Wieden + Kennedy Tokyo 30
#187 Karen Kitsono – Dentsu East Japan 30
#187 Kazuhi Yoshikawa – Wieden + Kennedy Tokyo 30
#187 Kenta Nakagawa – Dentsu Inc Tokyo 30
#187 Kiran Strickland – Wieden + Kennedy Tokyo 30
#187 Kotoha Tanaka – VML Ogilvy Tokyo 30
#187 Lou Cabeza – Beacon Communications / Publicis Groupe Japan 30
#187 Maho Miyamoto – Dentsu Inc Tokyo 30
#187 Mamiko Takahashi – Hakuhodo Inc Tokyo 30
#187 Marina Danjo – Wieden + Kennedy Tokyo 30
#187 Minako Hanzawa – McCann Worldgroup Tokyo 30
#187 Nanako Abe – Droga5 Tokyo 30
#187 Natsuki Tomoda – Dentsu Inc Tokyo 30
#187 Osamu Matsuda – Dentsu East Japan 30
#187 Pascal Viout – Beacon Communications / Publicis Groupe Japan 30
#187 Reika Kobayashi – McCann Worldgroup Tokyo 30
#187 Ryodai Bansho – Dentsu Inc Tokyo 30
#187 Santiago Cancela – Dentsu Inc Tokyo 30
#187 Sayoko Miki – Dentsu Inc Tokyo 30
#187 Shimura Kazuhiro – Dentsu Inc Tokyo 30
#187 Sho Takita – VML Ogilvy Tokyo 30
#187 Sho Tsujioka – Dentsu Inc Tokyo 30
#187 Sia Nan – Beacon Communications / Publicis Groupe Japan 30
#187 Takayuki Tomita – Dentsu East Japan 30
#187 Takuya Fujita – Dentsu Inc Tokyo 30
#187 Takuya Tsuyuki – Hakuhodo Inc Tokyo 30
#187 Taro Konno – TBWA\Hakuhodo Tokyo 30
#187 Tomoki Kawano – Hakuhodo Inc Tokyo 30
#187 Yo Iida – Dentsu Inc Tokyo 30
#229 Gaku Adachi – Hakuhodo Inc Tokyo 15
#229 Kyoko Yonezawa – TBWA\Hakuhodo Tokyo 15
#229 Shuto Ayabe – Hakuhodo Inc Tokyo 15
#229 Takumi Anhelo Sekiya – Hakuhodo Inc Tokyo 15
#229 Tomohiro Ryo – Hakuhodo Inc Tokyo 15

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