Four in a row for Ogilvy as Asia’s Creative Network of the Year in 2025 Campaign Brief Asia Creative Rankings: Dentsu and TBWA move up to rank #2 and #3, followed by Leo #4 and VML #5
Ogilvy has extended its run as Asia’s most awarded network for the fourth consecutive Campaign Brief Asia Creative Rankings. The Creative Rankings track Asia’s award wins across 12 of the most important global and regional award shows over the 2024 and 2025 calendar years.
Not only has Ogilvy retained its #1 ranking in 2025, but it has significantly extended its lead following a hugely successful 2025. The highest-performing Ogilvy office was Singapore, which amassed 4,075 points in 2025 (5,120 points overall) to rank as the #1 agency in Asia. Other strong-performing offices included India (2,890 points, #4 overall), Thailand (2,325 points, #8 overall), Shanghai (1,255 points), Taiwan (1,300 points), and Tokyo (975 points).
Dentsu has moved up to #2 this year from #3. Dentsu Tokyo again performed strongly with 4,325 points. Dentsu Digital climbed the agency rankings from #73 to #12, scoring 1,975 points, while Taiwan (965 points) and China (830 points) also delivered solid results.
At #3, TBWA moved up the Network chart from #4, narrowly edging out Leo, which dropped from #2 ranking last year to #4 this year.
TBWA\Hakuhodo Tokyo was TBWA’s top-performing agency, ranking #3 overall in Asia with 3,830 points. Other notable offices included TBWA\SMP (1,155 points), TBWA Thailand\Juice (800), TBWA\Group China (680), TBWA\Media Arts Lab Tokyo (600), and TBWA\Media Arts Lab Shanghai (570).
Leo’s offices in India, Thailand, Taiwan and Malaysia all ranked inside the top 25 agencies in Asia, with India being the strongest-performing office at 2,055 points. Thailand, Taiwan amd Malaysia all contributed 1,200+ points.
For the first time, VML entered the top 5 networks. VML Thailand was their most awarded office at #15 in Asia with 1,760 Creative Ranking points. VML Singapore was close behind (#18) as was VML Manila (#28) and VML India (#29).
Hakuhodo, made good improvements this year moving up from their #8 network ranking last year to #6.
Asia’s top 10 most awarded Network Ranking was completed by Cheil (#7), Innocean Worldwide (#8), BBDO (#9) and the now retired network, MullenLowe (#10)
View Creative Ranking methodology here.
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