Campaign Brief Asia Creative Rankings drive record 1.1 million Instagram views over 15 days

The rollout of the 2025 Campaign Brief Asia Creative Rankings over the past two weeks has delivered record-breaking engagement across both the Campaign Brief Asia website and social channels.

In particular, Campaign Brief’s rapidly growing Instagram has emerged as a standout performer, generating more than 1,100,000 views between February 3 and 16 – the strongest two-week period in the platform’s history.

The top-performing post over the past 2 weeks was the announcement of the Campaign Brief Asia India Creative Rankings, which saw Ogilvy India ranked the #1 most awarded agency in the country. The post surpassed 200,000 views – an all-time record for our Instagram channel.

The Philippines Creative Rankings also attracted significant attention, with two separate posts delivering more than 130,000 and 99,000 views respectively.

Breaking up the rankings announcements was coverage of Wolf BKK’s humorous new KFC Thailand “Kaprao” film. This dish is one that Thais take seriously, with fierce opinions about what qualifies as the ‘right’ Kaprao recipe. That intensity inspired KFC Thailand and Wolf BKK to build an entire campaign around the controversy, turning Thailand’s favourite food debate into a launch platform for the Kaprao Crispy Chicken Rice Bowl. The Instagram post has racked up over 172,000 views.

Malaysia’s Creative Rankings announcement, topped by Leo Kuala Lumpur, became the fifth most-viewed post of the fortnight with over 94,500 views. The Hong Kong Rankings followed, with Cheil Hong Kong’s strong performance driving more than 72,000 views.

Singapore’s most awarded table recorded over 66,000 engagements, while Indonesia’s rankings attracted more than 52,500 views. In addition, six other Creative Rankings announcement posts each surpassed 25,000 views.

This year is the 30th anniversary of the Campaign Brief Asia Creative Rankings, first launched in 1995. This year’s Rankings tabulate the results of the big international and regional advertising award shows from January 2024 to December 2025. 219 individual ad agencies won awards across these award shows and each performance is detailed in our Agency Creative Rankings tables. A total of 2,886 individual creatives who won awards over the past two years are also ranked. You can find full coverage on the Campaign Brief Asia website and follow our Instagram page here.