Ogilvy Singapore cleans up at The One Show 2026 with 9 Gold Pencils for ‘Vaseline Verified’
The One Club for Creativity has announced the winners of the 2026 One Show Pencil and Merit awards across 57 countries, with Asia securing 14 Gold Pencils. Ogilvy Singapore led globally with an impressive nine Gold Pencils.
Announcement of Pencil and Merit winners was made in advance of tomorrow night’s conclusion of Creative Week 2026 at The One Show 2026 gala awards ceremony in New York hosted by comedian and actor Leslie Jones, where Best of Show, Best of Discipline, special awards, and “of the Year” honors will be unveiled.
All of Ogilvy Singapore’s Golds were for “Vaseline Verified” on behalf of Vaseline, working with Ogilvy South Africa Cape Town, Ogilvy UK and Ogilvy New York.
Agencies, studios, and brands in APAC were awarded 16 Gold Pencils, 17 Silver, 42 Bronze, and 125 Merits this year.
The list of 2026 One Show Gold Pencil winners from Asia, by country, is as follows.
China
● By-Enjoy Fujian with Graphic Design Association Shenzhen “GDC Award 2025” for GDC Award in Design & Branding, Brand Identity – System
● The Nine Shanghai “Fascinating” for Shenzhen Tourism Bureau, China in Design & Branding, Craft – Photography
India
● Studio Eeksaurus Productions Pvt. Ltd. Mumbai “Desi Oon” for Centre for Pastoralism in The Indies, Craft – Animation/Motion Design
Japan
● Hakuhodo Gravity Inc. Tokyo with Hakuhodo Cabin Inc. Tokyo “Craftman.Ships” For Ships Ltd. In Design & Branding, Craft – Animation
● Heralbony Co., Ltd. Morioka with Dentsu Inc. Tokyo “Beyond Labels” for Heralbony in IP & Product Design, Narrative & World-Building
Singapore
● Ogilvy Singapore with Ogilvy South Africa Cape Town, Ogilvy UK London and Ogilvy New York “Vaseline Verified” for Vaseline in Creator Content, Multi-Creator Collaboration
● Ogilvy Singapore with Ogilvy South Africa Cape Town, Ogilvy UK London and Ogilvy New York “Vaseline Verified” for Vaseline in Creator Content, Community Activation
● Ogilvy Singapore with Ogilvy South Africa Cape Town, Ogilvy UK London and Ogilvy New York “Vaseline Verified” for Vaseline in Cultural Driver, Creator/Brand Collaboration
● Ogilvy Singapore with Ogilvy South Africa Cape Town, Ogilvy UK London and Ogilvy New York “Vaseline Verified” for Vaseline in Direct Marketing, Social Media – Creator-Driven Engagement
● Ogilvy Singapore with Ogilvy South Africa Cape Town, Ogilvy UK London and Ogilvy New York “Vaseline Verified” for Vaseline in Direct Marketing, Social Media – Influencer Marketing
● Ogilvy Singapore with Ogilvy South Africa Cape Town, Ogilvy UK London and Ogilvy New York “Vaseline Verified” for Vaseline in Health & Wellness, Social Media – Influencer & Creator
● Ogilvy Singapore with Ogilvy South Africa Cape Town, Ogilvy UK London and Ogilvy New York “Vaseline Verified” for Vaseline in Public Relations, Digital & Online
● Ogilvy Singapore with Ogilvy South Africa Cape Town, Ogilvy UK London and Ogilvy New York “Vaseline Verified” for Vaseline in Public Relations, Community Building
● Ogilvy Singapore with Ogilvy South Africa Cape Town, Ogilvy UK London and Ogilvy New York “Vaseline Verified” for Vaseline in Social Media, Community Engagement
Globally, three agencies – LePub México México City, Rethink Toronto, and Uncommon Creative Studio London – won seven 2026 One Show Gold Pencils each, followed by McCann Paris and Omnicom Chicago with six each, Apple Cupertino and VML New York with five each, and Publicis Conseil Paris and Serviceplan Germany Munich with four each.
A showcase of all 2026 One Show Pencil and Merits winners can be viewed here.
Entries were received from 69 countries this year. The esteemed 2026 One Show global jury awarded agencies, studios, brands, production companies, and designers in 57 countries with 132 Gold Pencils, 162 Silvers, 296 Bronze, and 747 Merits.