TBWA\Worldwide promotes Nitsa Lotus to Global Chief Growth Officer role
TBWA\Worldwide has appointed long-time agency leader Nitsa Lotus, TBWA Group Sydney Chief Growth Officer, to the newly elevated role of Global Chief Growth Officer, based in Sydney with a global remit.
During her 20 years at the agency, Lotus has held a series of senior leadership positions, including Managing Director, and was appointed Chief Growth Officer at TBWA Group Sydney in October 2021.
The appointment underscores TBWA’s ambition to scale its Disruption® model globally at a time when brands are grappling with fragmented customer experiences, AI-driven change, and increasing pressure to deliver growth.
Lotus will focus on bringing together the creative firepower of the TBWA Collective with Omnicom’s data and technology capabilities into a more connected growth system, with Disruption orchestrating how brands show up to drive more measurable, scalable growth for clients globally.
Says Lotus: “TBWA has always been The Disruption Company®, but post-acquisition, we now have greater scale, broader capabilities, and a deeper creative bench. When you combine that creative depth with Omnicom’s data and technology, you can solve far more complex client challenges end-to-end, and do it with a level of distinction and precision that’s hard to match. My ambition is simple: make us easier to buy, harder to beat, and more connected across markets.”
Says Erin Riley, Global CEO, TBWA\Worldwide: “The game has evolved, growth is more global, more integrated, and requires more orchestration of creativity and technology. We wanted a growth lead who could deeply understand the needs of brands and build them bespoke models that harness the best of our TBWA Collective and Omnicom’s connected capabilities. Nitsa’s long tenure with us and her broad experience with brands and growth made her the perfect person to up-level our growth offering. Plus, she’s unrelenting in the best way and makes sure we all have a good laugh together.”
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