HATCH DOME turns climate change into edible experience with “Food From Dystopia”
As climate change becomes more urgent, sustainability communication often struggles with one major challenge, people understand the issue but they do not always feel it. HATCH DOME, a new immersive edutainment destination was created to close that gap turning big global issues into experiences people can see, feel, and question for themselves.
As part of its “Better World, Better Future” journey, HATCH DOME and Accenture Song, Thailand have introduced Food From Dystopia, a provocative experience designed to make the future of food impossible to ignore.
The idea begins with a simple question ‘What if the food we refuse to imagine today becomes the only food left tomorrow?’ Food From Dystopia presents a speculative future where climate change has reshaped the way we eat. Visitors are invited to encounter future food in the form of a jelly bar made with cricket protein, created from a worst-case scenario where climate change has pushed the world to a point where agriculture and farming are no longer sustainable. In this imagined future, food is no longer driven by appetite or pleasure, but by survival.
The execution brings this idea into the experience journey, allowing visitors to not only learn, but to feel them. By making the future tangible, edible, and slightly uncomfortable, which creates a stronger impact than information alone. The experience also extends beyond the venue as KOLs and visitors share their reactions on social media, turning personal discomfort into public conversation. It becomes a cultural trigger that draws attention back to HATCH DOME and its larger mission inspiring change before this future becomes real.
By turning climate consequences into something tasteable, HATCH DOME transforms sustainability from a topic people ignore into an experience they can physically react to.
It’s not a prediction, it’s a reminder. The future is still being cooked and what ends up on the plate depends on what we choose to change today.
Credits
Client: Asset World
Sales and Marketing Director of Asiatique and Jurassic World – Anont Vidhayasirinun
Agency: Accenture Song, Thailand
Management: Sakunnapak Chaipracha
Management: Sunard Thanasanaksorn
Executive Creative Director: Papop Chaowanapreecha
Creative Director: Kanon Umpornsirirat
Copywriter: Chotchanit Chanpensuk
Copywriter: Pongsakorn Phumsiridol
Art Director: Nattanyaporn Jiragoontansiri
Art Director: Jiratchaya Pattarathumrong
Client Service Manager: Dechakorn Amornwachirabodee
Senior Account Manager: Nattha Srivicha
Account Executive: Natnicha Vangveravongsa
Project Manager: Jetapon Aksorndej
