Interio by Godrej names 22feet social media partner following competitive pitch

22feet has won the Social Media mandate for Interio by Godrej, following a multi-agency pitch. As part of the mandate, 22feet will drive end-to-end social media marketing for the brand, including content strategy, campaign ideation and execution, social media planning and buying.

With a legacy spanning over a century, Interio by Godrej has been an integral part of Indian homes and institutions. The leading furniture brand recently unveiled a refreshed identity marked by a design-led approach and a new visual language anchored in a distinctive coral theme. This indicates the brand’s evolution into a modern, aspirational destination for contemporary Indian living, across both homes and workspaces.

As Interio steps into a new phase as a design-led brand for modern Indian spaces, 22feet will bring this refreshed brand promise to life in the digital space, through culturally resonant storytelling, sharp content strategy, and social-first campaigns.

Reshu Saraf, Head – Marketing Communications, Interio by Godrej, said: “Furniture is no longer just a functional purchase. It’s deeply tied to how people express their spaces and identities. Social media is where these conversations are shaping up, and it gives us an opportunity to stay part of that evolving journey and participate more meaningfully in how people imagine and experience their spaces. As we sharpen our design-led positioning, we look forward to working with 22feet to create engaging, social-first narratives that resonate with the way India lives and works”

Anvita Arora (pictured), Vice President & Head – Mumbai, 22feet, added: “Winning the Interio by Godrej mandate is a proud moment for us at 22feet. The brand’s new vision offers a rich canvas for social-first creativity. We look forward to partnering with the team to drive meaningful engagement and business growth through end-to-end social marketing that truly connects with how India lives and works today.”