Japan awarded three Silver Lions in Design category: Paulus Seoul scores Bronze Lion

June 23 2026, 8:29 pm | BY Adam Shaw | No Comments

Three Silver Lions have been awarded to Japan in the Cannes Lions Design category. Paulus Seoul also picked up a Bronze Lion.

 

The Silver winners were:

Hakuhodo Tokyo / Anywhere Tokyo / Hakuhodo Design Tokyo for ‘Tigris – Condensed Identity’.

Hakuhodo Gravity Tokyo / Hakuhodo Cabin Tokyo’s for ‘Craftman.Ships’.

Dentsu Inc. Tokyo ‘Dear Different’ for Nikka Whisky.

Paulus Seoul picked up its Bronze for Hyundai’s ‘Vision Pulse: Sight Beyond Seeing’.

In Design, from 792 entries received, 26 Lions were awarded: 5 Gold, 8 Silver and 13 Bronze. The Grand Prix was presented to ‘Apple TV Rebrand’, for Apple, by TBWA\Media Arts Lab, Los Angeles / Apple, Cupertino. The brand design is as cinematic as the shows and films it represents, and the exceptional craft brings the same weight, texture and presence as the content it lives alongside.

Design Jury President, Greg Quinton, Chief Creative Officer, Design Bridge and Partners, said: “We awarded the Grand Prix because it’s gloriously human-made. It recaptures the drama of cinema and the sheer magic of light and sound. Frankly, at a time obsessed with tech threats, this is a beautiful rebellion. Had they not shown how it was crafted, the magic may have evaporated. Instead, you can genuinely feel the love poured into it. A brilliantly simple, soulful design with a proper beating heart and a glorious brand transformation”.