VML Bangkok wins Thailand’s first Gold Lion of 2026 in Cannes Creative B2B
VML Thailand has been awarded one of only two Gold Lions in the Cannes Creative B2B category, with its campaign ‘Soil Stay’ for Tra Mongkut Fertilizer taking home the honour.
Earlier tonight it was announced that Ogilvy Singapore had been awarded a Silver Lion for their ‘Vaseline Originals’ campaign.
From 355 entries received in the Creative B2B Lions, 11 Lions were awarded: 2 Gold, 4 Silver, 4 Bronze. The Grand Prix went to The Faroe Islands “Space Program that never leaves Earth”, for SKF, by NORD Stockholm, which turned B2B communications into a global sustainability conversation.
Creative B2B Lions Jury President, Ty Heath, Global Director, Thought Leadership, GTM Strategy, said: “SKF, a global leader in industrial bearings and friction reduction, rejected the rational specs playbook entirely. Instead, they did something awe-inspiring: an actual space program, built to bring their belief in frictionless work to life. Unmissable, unforgettable, and very distinctive. This is creative bravery in B2B. SKF proved that creative bravery in a commodity category delivers real business results.”
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