Dentsu Inc. Tokyo wins Gold Lion in Industry Craft for Nikka Whisky campaign

Dentsu Inc. Tokyo has been awarded a Gold Lion in Industry Craft for its beautifully crafted Dear Different campaign for Nikka Whisky.

The campaign also scored Bronze in the category.

In the Industry Craft category, 649 entries were received and 18 Lions awarded: 2 Gold, 5 Silver, 10 Bronze. The Grand Prix was awarded to ‘Tiny Coffee Shops’ for De’longhi, by LOLA, Madrid. De’Longhi transformed five iconic coffee machines into handcrafted, miniature cafés to change perceptions about drinking coffee at home, deepening brand engagement.

Industry Craft Jury President, Rafael Gil, Chief Creative Officer, Artplan, said: “‘Tiny Coffee Shop’ reconnects us with something rare: the ability to feel like children again. Every detail was crafted with extraordinary care, turning tiny decisions into giant emotions. Throughout the judging, this work consistently stood out. And in the final moment, when the lights of the tiny coffee shop turned on, something else lit up as well: our conviction that this was the perfect symbol of what Craft can be. And that is exactly the role of a Grand Prix: to be the symbol of a category today, and an inspiration for the industry tomorrow.”