Singha Launches 0.04-Second Ads Challenging F1 Fans to Win Singapore Grand Prix Trip via Sour

July 19 2026, 8:55 pm | BY Kim Shaw | No Comments

As Formula 1 continues to rise in popularity across Thailand, Singha takes on its role as an Official Partner of the TGR Haas F1 Team while celebrating the country’s growing F1 fan community.

 

Instead of creating ads people want to skip, Singha and creative agency Sour Bangkok created ads so fast that viewers have to pause, replay, and try to capture them. “The Fast Ad Challenge” brings the speed of Formula 1 directly to fans’ screens with a series of ultra-short ads inspired by real F1 race statistics.

Each of the four Fast Ads is based on actual Formula 1 performance data – from TGR Haas pit stop times and last season’s fastest pit stops to the top speed of the championship-winning car. Those figures became a series of ultra-short ads.

Fans who successfully screenshot all four Fast Ads will be entered into a draw to win a trip for two to the Formula 1 Singapore Grand Prix 2026, including Premier Walkabout tickets, return flights with Singapore Airlines, three nights in a four-star hotel, and airport transfers.

The Fast Ads are rolling out on TikTok and at Singha’s F1 Watching Party events in Bangkok, challenging fans to race not only against the clock, but each other.