KFC Thailand dips into sauce-obsessed culture with three new flavours

KFC Thailand, the country’s No.1 fried chicken brand, is taking its fried chicken experience to the next level with the launch of three new Dip Sauces, each designed to add a bold new flavour to every bite. The new range includes Zabb Mayo Dip Sauce, a rich and creamy Thai-style sauce with a spicy, slightly sour kick; Korean Hot Dip Sauce, balancing sweet heat with a fiery Korean-inspired finish; and White BBQ Dip Sauce, an American-style blend of sweet and tangy flavours with a smoky barbecue aroma. Available for 29 baht per cup from 23 July 2026, the sauces can be purchased at KFC restaurants nationwide (excluding Don Mueang and Suvarnabhumi Airport branches), as well as via the KFC website, KFC App and major food delivery platforms.

For more than 40 years, KFC Thailand has played a defining role in shaping the country’s fried chicken culture and has also built a category-defining reputation for sauces that Thai consumers know, love and refuse to eat without. At the heart of this legacy is the iconic Colonel’s Chilli Sauce, the ultimate fried chicken companion that has become a must-have at every KFC meal and has repeatedly sparked nationwide sauce sensations.

This time, KFC is combining its sauce expertise with the rise of today’s “sauce-obsessed” culture, where dipping is no longer an afterthought and consumers are constantly looking for new flavors to mix, match and explore. KFC, as the brand that knows sauces best, is turning them from sidekicks into the star of the meal. The three new dip sauces are made to pair with fried chicken and every KFC favorite, delivering an upgraded flavor experience with every generous dunk. Because at KFC, the right sauce does not just complete the meal, it takes the flavor off the charts.

Meet KFC’s Three New Dip Sauces
• Zabb Mayo Dip Sauce – A signature KFC flavor combining creaminess with a spicy and slightly sour Thai-style kick. Pair it with crispy fried chicken for an extra layer of bold, satisfying flavor.
• Korean Hot Dip Sauce – The perfect balance of sweetness and heat, finished with a fiery kick on the tongue. Inspired by authentic Korean flavors, every dip makes each bite even juicier and more irresistible.
• White BBQ Dip Sauce – A smooth American-style combination of sweet and mildly sour flavors, elevated by a delicious smoky barbecue aroma. Made to upgrade any KFC menu item and keep sauce lovers dipping for more.

Customers can enjoy a special add-on price of just 20 baht per cup with the purchase of any combo meal. For those who want the complete sauce experience, all three flavors are available as a set for just 59 baht, down from the regular combined price of 87 baht. The promotion is available from 23 July 2026 onwards, or while stocks last.

For anyone who cannot resist crispy-on-the-outside, juicy-on-the-inside fried chicken, especially with all three sauces lined up and ready to go, KFC is inviting the whole crew to dive into the new Dip Party Bucket which include four pieces of fried chicken, three pieces of WingZ Zabb, two pieces of Crispy Strips, a regular size French Fries, and a set of dipping sauce in all three flavors. Created for serious sauce lovers, the bucket brings people together to dip, mix, match and discover their favorite flavor combinations for just 299 baht. This bucket is available from 23 July to 26 August 2026 at KFC restaurants nationwide, excluding Don Mueang and Suvarnabhumi Airport branches, as well as through the KFC website, KFC App and leading food delivery platforms.

It is time to say goodbye to ordinary dipping and dive into all three new KFC Dip Sauces for a full-on flavor experience in every bite. Fans can share their sauce-obsessed moments using #ดิปซอสเคเอฟซี #ไม่ใช่แค่จิ้มแต่จ้วง #ดิปปาร์ตี้บักเก็ต #เคเอฟซี #KFCThailand. For more information, special promotions and the latest news from KFC Thailand, follow Facebook @KFCThailand, TikTok @KFCThailand, Instagram @kfcthailand and X @KFCThailand.