Bukacerita turns local entrepreneurs into heroes for Tokopedia and TikTok Shop’s Beli Lokal
Bukacerita has created “Pahlawan Beli Lokal”, a new campaign for Tokopedia and TikTok Shop’s Beli Lokal initiative celebrating Indonesia’s local UMKM and the entrepreneurs, makers and creators behind them.
Inspired by the spirit of Indonesian Independence, the campaign pays tribute to local businesses for their dedication to creating high-quality products that have become sources of pride for their regions, while contributing to the growth of local economies.
The creative idea draws on the way history has traditionally celebrated its heroes through portraits, paintings and moments preserved in time. Bukacerita brings that visual language into the present, portraying today’s local entrepreneurs as heroes in their own right.
The campaign’s visual world features different regions, crafts and products, with each frame representing a different region, each portrait a different craft and each product a different story. Together, they form a collection of Indonesia’s “Local Heroes”.
The campaign also extends beyond the film through PahlawanBeliLokal.com, where people can discover and hear directly from the local sellers behind the products. The platform gives these entrepreneurs a space for their stories and helps more Indonesians recognise the people behind the products they choose.
Through Tokopedia and TikTok Shop, the campaign highlights how local products can reach consumers far beyond their place of origin, celebrating the people who continue to create, build and fight for local pride today.
