Bestads Best Film of the Week: JCPenney’s ‘Retail Rejuvenation’ via Mischief @ No Fixed Address
Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a top international creative director or team. This week’s best film is JCPenney’s ‘Retail Rejuvenation‘ via Mischief @ No Fixed Address.
The film was selected by this week’s guest judge Thamakorn Ruchakityanon, Executive Creative Director at SOUR Bangkok.
“Personally, I still love films with a touch of satire-the kind that makes you smile-so this was my favourite of the round,” says Ruchakityanon. “I enjoyed the details in the script and the performances of the characters. The therapy concept itself may not be entirely new, but presenting it as a mockumentary gives the idea a fresh and entertaining twist.”
JCPenney and Mischief @ No Fixed Address parody wellness retreats with “Retail Rejuvenation”, a tongue-in-cheek experience designed to cure bad shopping habits and position JCPenney as the destination for affordable, quality style.
READ THAMAKORN’S FULL REVIEW ON BESTADS
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