Effie Singapore Awards 2026 names 66 finalists
The Association of Advertising & Marketing Singapore (AAMS) has announced the 66 finalists for the Effie Singapore Awards 2026, celebrating the nation’s most effective marketing campaigns that have demonstrated measurable business impact through strategic excellence and creativity.
Anchored by this year’s theme, “Effie Says It All,” the 23rd edition celebrates the idea that true marketing success speaks for itself. The 66 finalists span across 29 categories, with Youth Marketing – Products & Services, Government & Public Service and Insurance among the leading categories this year.
Beyond the headlines, awards and recognition, effectiveness is ultimately measured by the impact campaigns create on businesses, brands, and people. This focus will extend beyond the Awards Gala through the Effie Singapore Learning Festival 2026, which will take place earlier on the same day.
Now in its fourth edition since launching in 2023, the Effie Singapore Learning Festival will showcase best-in-class Effie-winning cases from Singapore and the region, giving marketing professionals, brand leaders, and tertiary students a full day of knowledge exchange and direct access to the thinking behind some of the region’s most effective campaigns.
Headlining this year’s Effie Singapore Learning Festival are three award winning cases from across the Asia-Pacific region.
Mark Lloyd, Group Strategy Director at TBWA\New Zealand will walk audiences through New Zealand’s telecommunications brand, 2degrees’ “Teaching Kids the Good and Bad ‘Tings’ about First Phones”, which earned the Gold award at Effie APAC 2025, and was a Global Grand Effie contender for the 2025 Global Best of the Best Effie Awards.
Raghav Swamy, Senior Vice President at Leo India will share in-depth insights from Gatorade’s award winning “Turf Finder,” which received the highest possible honour at the 2025 WARC Awards for Effectiveness, under the Grand Prix in the Use of Data category.
Thai Duong, Integrated Strategy Director at Ogilvy Vietnam, will bring audiences behind-the-scenes of automotive manufacturer, VinFast’s “VF3 – From Hype to History in 66 Hours,” sharing the strategy that earned the Gold at Effie APAC and making it the first Vietnamese campaign to be featured in the global WARC Effective 100 rankings. The case has also been highlighted as a benchmark case study at Effie APAC roadshows.
Shortlisted campaigns from this year’s Effie Singapore Awards will also be presented during the festival, offering audiences a behind the scenes look at the strategic thinking and effective collaboration of the agency-client relationship, still in contention for an Effie trophy,
The line up of shortlisted campaigns that will be presented by both the agency and client, include:
• “Brewlander AI Irresponsibly”, BLKJ Havas, Brewlander
• “SPARK The Drama”, Hepmil Media Group, DBS Foundation
• “McGriddles® GriddleCore A.M. Fest”, Leo Singapore, McDonald’s Singapore
• “The Untold Story of FairPrice CNY freshness”, Mediacorp, FairPrice Group
• “Salt Buries True Flavours Replacing the Voice of Authority with Ancestry”, TBWA\Singapore, Health Promotion Board
• “How SGSecure Jolted Singaporeans into Action by Infiltrating their Feeds”, VML Singapore, Ministry of Home Affairs
• “Awwbandon Cart”, Grab Creative Studio, Grab
• “Child Secure Project”, BBH Singapore, Income Insurance
• “Breaking the Cognitive Glitch: How the STOP campaign rewired a nation’s instincts”, Ogilvy Singapore, Singapore Police Force
• “The Best You”, The Secret Little Agency, Klook
Event Details
• Effie Singapore Learning Festival
10 September 2026 (Thursday), 09:00am – 5:00pm
• Effie Singapore Awards Gala Night
10 September 2026 (Thursday), 7:30pm onwards
Tickets are now available at the following rates:
• Students: S$59
• AAMS Members: S$90
• Non-AAMS Members: S$129
• Effie Singapore Learning Festival + Awards Gala (AAMS Members): S$428
• Effie Singapore Learning Festival + Awards Gala (non-AAMS Members): S$498
For the full programme and registration for the Gala and Effie Singapore Learning Festival, click here.
The full list of the Effie Singapore Awards 2026 finalists is available in this link.