Tinder Thailand and VML ask singles to put their real selves upfront in latest campaign
Why 1% of perfect matches is better than 99% of meaningless swipes. Tinder Thailand is launching its latest campaign, “The Real Finds The One”, created by VML Thailand, to break the cycle of “dating fatigue”. The campaign invites Gen Z singles to drop heavily filtered personas, ditch copy-paste bios and start “Swiping Real.”
In a world of highly curated “aesthetic” dating profiles – where everyone seemingly loves ceremonial matcha, travels to Europe, stands at an effortless 180cm, and takes perfect post-workout mirror selfies – dating has started to feel like a copy-paste job.
The campaign is built around the idea that singles don’t need a hundred matches who like a fake version of them. They just need the 1% who loves the real them.
The campaign argues that 99% left is okay, because 1% right is all you need. Whether you’re an adult male with kid hobbies, a sweet woman with a loud signature laugh, or under 165cm, Tinder is encouraging singles to be honest about who they are and show it.
Tinder believes your real self is your charm, and that showing up as your real self isn’t a risk, but an invitation—to stop performing and let the one you’re looking for find you, and fall for the unapologetic, the unpolished and the unmistakably you.
The real finds the one.
Swipe Real. On Tinder.
Credit
Client: Tinder Thailand
Senior Vice President, Match Group: Daniel Kim
Country Director, Tinder Thailand: Ranus Srirungruangdeja
Marketing Manager: Vorapat Vorapanya
Marketing Manager: Sutchaya Rongkavilit
Agency: VML Thailand
Chief Creative Officer: Park Wannasiri
Group Creative Director: Natkanate Ruengrujmethakul
Creative Group Head: Rujrada Rienvatana
Creative Group Head: Vanalee Krairavee
Art Director: Nutkritta Lertpitiwatana
Project Manager: Nutthapol Thani
Production Manager: Supatra Assawateppitak
Chief Executive Officer: Parattajariya Jalayanateja
Head of Strategy: Sakila Banyen
Associate Strategy Director: Morakotchanok Chutikuntanakit
Business Director: Naruporn Rungruangchotikul
Group Account Director: Sukanda Chatthanyakit
Account Director: Kodchakorn Pattanakroo
Account Executive: Arison Chujitngamsuwong
Production House: Unboxnow Co.,Ltd.
Director: Littichai Siriprasitpong
Executive Producer: Arunwan So
Producer: Nattawan Luangmettakul
Post Producer: Nadia Ono
Assistant Director: Panyisa Jantarach
Production Manager: Supawee Jullabut
Director of photography: Ariya Ruangsri
Editor: Jinnaphat Thammasan
