Koman Ko returns to TBWA\Hong Kong as MD
TBWA\Hong Kong has appointed Koman Ko as Managing Director. Ko will strengthen the agency’s strategic vision and drive business growth, returning to the company where he began his advertising career as a graduate in 2008. He went on to progress through client services roles across predominantly Omnicom agencies, including DDB and Tribal Worldwide, most recently serving as Managing Partner and Head of Client Services at BBDO Hong Kong.
Ko is known for his experience in developing digital strategies for brands, as well as for spearheading the creation of in-person brand experiences through entertainment and events.
Ko will report to Andreas Krasser, CEO of Omnicom Advertising Hong Kong. His responsibilities at BBDO will now be distributed across business leads under Managing Director, Maggie Cheung. Ko’s appointment follows the exit of previous General Manager, Ida Mak, and is effective immediately.
TBWA Hong Kong remains a distinct brand within Omnicom Advertising HK, dedicated to delivering Disruption® through best-in-class creativity and design. While advertising remains its core, the agency has grown strategically in recent years, adding specialised units for brand design and startups, its own media channel “Hong Kong Never Normal,” and capabilities spanning events, entertainment, and IP. The agency’s work is underpinned by close attention to local culture and context, most recently reflected in its brand campaign for new client partner IKEA.
Andreas Krasser, CEO of Omnicom Advertising HK, said: “Over the past few years, Koman has demonstrated exceptional leadership and a real gift for identifying new and innovative business opportunities. His strong client focus combined with his strategic vision makes him the ideal leader to take TBWA HK to the next level. I also want to say a big thank you to Ida for everything she’s brought to the agency over the past 18 months. She stepped in at a critical moment and re-energized the agency’s culture with her people-first approach. I wish her all the best as she moves forward.”
Ko added: “Coming back to lead TBWA feels like coming home and that’s incredibly meaningful to me. When I first walked through these doors as a graduate, I was struck by something that’s remained constant for decades: the power of Disruption and the people who believe in it. What has changed is our toolbox. Today, we have access to incredible AI, data, and technology resource through our Omnicom connection that help us understand markets faster and deeper than ever before.
“What excites me most is that at the end of the day, people still crave authenticity, emotion, and experiences that touch their hearts. That’s where true disruption lives – in that intersection of technology and humanity. Whether through advertising, design, entertainment or IP solutions, we’re here to help brands become cultural forces that genuinely matter in people’s lives. I’m deeply grateful to lead this incredible team, and I can’t wait to show what we can do together.”