Leo Thailand turns everyday Thai travel frustrations into humour for Bolt
Leo Thailand has created a new campaign for Bolt that taps into the everyday challenges and unexpected moments faced by Thai people who rely on ride-hailing to get around.
Titled “Anywhere With Bolt,” the campaign transforms relatable Thai travel experiences into humorous stories, capturing the unpredictable situations that can make getting from one place to another anything but straightforward.
For people without their own vehicle, everyday journeys can bring unexpected obstacles, stressful situations and moments that are uniquely familiar to locals. Leo Thailand uses these insights as the foundation for a series of entertaining scenarios designed to reflect the realities of getting around Thailand.
Rather than simply focusing on the destination, the campaign celebrates the journey itself, and the sometimes strange and challenging situations that happen along the way, while positioning Bolt as the reliable solution that keeps people moving.
At the heart of the campaign is the idea that wherever the journey takes you, Bolt is there to help.
Each film in the campaign, directed by Pruk Pramted from Humour House, closes with the brand’s simple call to action: “Wherever you want to go, Go with Bolt.”
Credits
Agency: Leo Thailand
Chief Creative Officer: Prasert Vijitpawan
Executive Creative Director: Sarut Yungcharoen
Deputy Creative Director: Kittinat Prasomsap
Senior Copywriter: Chinabun Sawattananond
Senior Art Director: Sarita Virunechavee
Art Director: Pornnapat Nanakorn
Art Director: Nahatai Naothaworn
Art Director: Kaewkraw Komonwiwat
Account Director: Rathawan Sukanake
Account manager: Lakika Meesang
Agency Producer: Rungrudee Chinpratan
Production: Humour House
Director: Pruk Pramted
Director of Photography: Bundit Boonrod
Executive Producer: Tiwaporn Pattarabovonkul
Producer: Sasit Sawangsri
Assistant Director: Yanisa Ngamarunsuk
Production Manager: Piyarat Thongbainoi
Gaffer: Peeravat Suksamran
Art Director: Kaitkamon Wiangkham
Stylist: Arunee Sairod
Casting: Wanutsuda Thongbai
Location Manager: Dechnarong Boonsongsang
