THE WORK 2026 ASIA HOT LIST EQUAL #9: TBWA\SMP Philippines
Who are the hottest creative performers in Campaign Brief’s The Work 2026? Ahead of this week’s highly anticipated release of CB’s The Work, Campaign Brief Asia will spend the next few days showcasing the work of the top creative agencies in Asia that made The Work 2026 Top 12 Asia Hot List…
In equal #9, TBWA\SMP Philippines scored 24 Acceptances for work including KBP, Kapisanan Ng Mga Brodkaster Ng Pilipinas’ ‘Last Broadcast’; Dr. E – Laundry Doctor’s ‘Washtag Nation’; Boysen’s ‘Color Stories’; Planet Water Foundation’s ‘Bottle It Back’; and multiple McDonald’s campaigns, including ‘Love Ko Tok’, ‘Ride Thru’ and ‘Best Me’.
TBWA\SMP Philippines moves up from their #11 APAC ranking overall last year.
This year 245 ad agencies and production companies entered Campaign Brief’s The Work 2026. This year there were 4,230 entries overall (slightly down from 4,349 from last year, but up from 4,189 entries in 2024), with the most entries coming from Australia (947), Thailand (815), India (739), Philippines (692), Malaysia (260), Taiwan (176), China (144) and Singapore (126).
VIEW THE WORK 2026 (active from Thursday September 17)
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