Dentsu Creative Bengaluru wins Cannes Lions Agency of the Year; Awarded Titanium Lion for “The Unfiltered History Tour” & three Grand Prix

Dentsu Creative Bengaluru has been named Cannes Lions 2022 Agency of the Year, as well as awarded a Titanium, three Grand Prix, two Gold Lions and three Silver Lions for “The Unfiltered History Tour”.

The Unfiltered History Tour’s Grand Prix came in the Audio & Radio Lions, Brand Experience & Activation, Social & Influencer Lions.

This follows the launch of Dentsu International’s Global Creative Network, Dentsu Creative, at the start of the festival on Monday 20th June. Dentsu Creative Bengaluru is not only the first agency from India to be named Agency of the Year at Cannes Lions, but its awards tally makes “The Unfiltered History Tour” the most awarded campaign from India in the history of Cannes Lions.

Dentsu International’s Global CEO, Wendy Clark and Global CCO, Fred Levron, announced the launch of Dentsu Creative from the Palais at Cannes Lions on Monday June 20. Blending dentsu’s unique DNA of 120-year-old Japanese heritage and craft with its rich experience of building brands in the modern media landscape, the new network looks to transform brands and businesses through the lens of Modern Creativity, to deliver ideas which Create Culture, Change Society and Invent the Future.

“The Unfiltered History Tour shows how a disruptive idea, when accelerated by the power of technology and social media, can impact culture and also help a progressive media brand like VICE empower the next generation by providing a balanced narrative,” said Fred Levron. “We could not be prouder of the work and the hugely talented team in India. This is our first Cannes Lions as Dentsu Creative and it has set a high bar. Our appreciation also goes to VICE Media for their trust and belief, as we are nothing without agency/brand partnership.”

“When you begin Cannes Lions with a Grand Prix in hand, you think you’ve already hit a lifetime achievement, but this week just got better and better,” Amit Wadhwa, CEO, Dentsu Creative India. “It is hard to describe how we feel after receiving three Grand Prix, let alone a Titanium and to top it all off, Agency of the Year. Truly, this is a moment to rejoice for each one of us at Dentsu Creative India, as we are proud of the work, but also the outcome. We successfully got the world talking about something which matters deeply, and something which will change the way that historically important artefacts are handled in the future, and in turn could change the way that history is taught to millions around the world. Now that is very special, indeed.”

During the course of the festival, 14 leaders from across Dentsu Creative acted as jurors to assess and champion the best work in the industry, with Levron acting as Direct Lions jury president and Yasuharu Sasaki, CCO of Dentsu Inc. acting as Jury President for the Brand Experience & Activation Lions. Other highlights from the week include Wendy Clark interviewing Ryan Reynolds at the Palais on next generation storytelling, and a fireside interview at the dentsu Beach House with Snap founder and CEO, Evan Spiegel. The dentsu beach had another special guest, in the form of Rumi, dentsu’s very own virtual influencer, who acted as the beach house hostess, providing visitors an overview of dentsu’s wins and daily event agenda.