View all the 2023 Cannes Lions Grand Prix awards
Here’s the award winning highlights from the 2023 Cannes Lions International Festival of Creativity – All the Grand Prix awards.
Glass: The Lion for Change, which honours culture-shifting creativity, received 184 entries and 7 Lions were awarded: 1 Gold, 2 Silver and 3 Bronze and the Grand Prix went to ‘Knock Knock’, for the Korean National Police Agency, by Cheil Worldwide, Seoul, South Korea. Inspired by Morse code, the work offers a solution that allows victims of domestic violence to alert the police without saying a word. After dialling 112, they simply tap any number twice, and a link is sent to them.
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The Cannes Lions Grand Prix for Good recognises and celebrates the use of creativity to positively impact not only businesses and brands, but also the world at large. The Jury chose to award this year’s Grand Prix for Good to ‘Anne De Gaulle’, For Fondation Anne De Gaulle Association, by Havas Paris, France.
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The Sustainable Development Goals Lions, which celebrate creative problem solving, solutions or other initiatives that harness creativity and seek to positively impact the world, received 691 entries. The Jury awarded 21 Lions: 2 Gold, 8 Silver and 10 Bronze and the Grand Prix went to ‘Where To Settle’, for Mastercard, by McCann Poland, a platform that enables Ukrainian refugees to check the cost of living and income opportunities in selected cities and towns in Poland.
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In the Film Lions, celebrating the creativity of the moving image, 1867 entries were received and 49 Lions awarded: 6 Gold, 16 Silver and 25 Bronze, and the Jury chose to award two Grands Prix: ‘Relax, it’s iPhone – R.I.P. Leon’, for Apple, by Apple, Cupertino, USA; and ‘The Last Photo’, for ITV X CALM, by adam&eveDDB, London, United Kingdom.
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In The Dan Wieden Titanium Lions, honouring provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry, 176 entries were received and the Jury chose to award 3 Titanium Lions, and the Grand Prix went to ‘The First Digital Nation’, for The Government Of Tuvalu, by The Monkeys, Part of Accenture Song, Sydney, Australia.
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The Industry Craft Lions, celebrating the creative artistry, talent and skill required to bring a creative idea to life, received 965 entries and 28 Lions were awarded: 6 Gold, 8 Silver, and 13 Bronze Lions and the Grand Prix went to ‘My Japan Railway’, for JR GROUP, for the Japan Railway 150th Anniversary Campaign, by Dentsu Inc. Tokyo.
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The Film Craft Lions, celebrating onscreen artistry, received 1736 entries and 55 Lions were awarded: 8 Gold, 17 Silver, and 29 Bronze, and the Grand Prix was awarded to ‘We Cry Together – A Short Film’, for pgLANG, Los Angeles, USA, a compelling music video for Kendrick Lamar and Taylour Paige shot in one captivating take.
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Honouring the measurable impact of creative work, the Creative Effectiveness Lions received 289 entries and the Jury awarded 16 Lions: 3 Gold, 5 Silver and 7 Bronze. The Creative Effectiveness Grand Prix went to ‘Shah Rukh Khan-My-Ad’, for Mondelez, by Ogilvy, Mumbai, India. The work lent a hand to small businesses struggling during the pandemic with a data-driven campaign using machine learning to create advertisements for thousands of local businesses, as well as its product, Cadbury Celebrations, and boosted sales as a result.
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In the Brand Experience & Activation Lions, honouring creative, comprehensive brand building through experience design, activation, immersive, retail and 360° customer engagement, 2226 entries were received and 69 Lions awarded by the jury: 11 Gold, 25 Silver and 32 Bronze and the Grand Prix was awarded to ‘FIFA 23 X TED LASSO’, for EA Sports & Apple, by Apple, Cupertino / EA Sports, Redwood City.
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In the Design Lions, honouring visual craftsmanship, 985 entries were received and 34 Lions were awarded by the Jury: 5 Gold, 10 Silver, and 18 Bronze. The Grand Prix went to ‘ADLaM – an Alphabet to Preserve a Culture’ for Microsoft, by McCann New York, which made the ADLaM Display, an evolution of the West African Pulaar alphabet, available on Microsoft 365 suite, desktop, and mobile platforms; preserving an ancient culture.
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In the Creative Commerce Lions, honouring the innovative and creative approach to online and offline commerce, payment solutions and transactional journeys, 467 entries were received and 17 Lions were awarded by the Jury: 4 Gold, 4 Silver and 8 Bronze. The Grand Prix went to ‘The Subconscious Order’, for HungerStation, by Wunderman Thompson, Riyadh, Saudi Arabia, a food delivery service that allows users to order food online by harnessing the power of their subconscious mind.
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In the Creative Strategy Lions, 774 entries were received and 25 Lions were awarded by the Jury: 4 Gold, 8 Silver and 12 Bronze. The Grand Prix went to ‘Renault – Plug-Inn’, for Renault, by Publicis Conseil, Paris, a peer-to-peer app that connects electric car drivers to home charger owners. Like an Airbnb for charging spots, this new business model solves the problem of driving long distances through remote places with zero charging stations.
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In the Innovation Lions, celebrating ground-breaking innovation, technology and problem solving, 152 entries were received and 6 Lions were awarded: 1 Gold, 1 Silver and 3 Bronze and the Grand Prix went to ‘MouthPad^’, for Augmental, by Wunderman Thompson, Lima / Augmental, San Francisco. This innovative tongue-controlled device opens up a new way for people with disabilities to interact with the world.
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From 1462 entries received in the Social & Influencer Lions, 49 Lions were awarded: 8 Gold, 15 Silver, 25 Bronze and the Grand Prix was presented to ‘Flipvertising’, for Samsung, by CHEP Network, Sydney, Australia. To launch Samsung’s flagship smartphone, the brand flipped the idea of ad targeting to create a competition for Australian GenZers to win a flagship Galaxy Z Flip 4 phone, boosting brand sales by 34%.
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In the Mobile Lions, celebrating device-driven creativity, from 348 entries received 12 Lions were awarded by the Jury: 2 Gold, 3 Silver and 6 Bronze. The Grand Prix went to ‘World Cup Delivery’, for PedidosYa, by GUT, Buenos Aires. The work reached football-mad Argentinians by using real time data to track the flight that brought the World Cup Trophy 2022 back to Argentina, and became the #1 trending topic.
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In the Creative B2B Lions, celebrating game-changing creative work in the B2B space, 446 entries were received and 16 Lions awarded: 2 Gold, 5 Silver, 8 Bronze and the Grand Prix that went to ‘Eart4’, for B3 Stock Exchange & United Nations Global Compact, by AlmapBBDO, São Paulo. This work focused on a B2B strategy that targeted and reached +20,000 business leaders, encouraging them to invest in Earth, by aligning their companies with the UN’s long-term sustainability goals.
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In the Creative Business Transformation Lions, which honour the creativity that drives businesses forward, 251 entries were received and 10 Lions were awarded by the Jury: 2 Gold, 3 Silver and 4 Bronze. The second Grand Prix of the week was awarded to ‘ADLaM an Alphabet to Preserve a Culture’ for Microsoft, by McCann, New York.
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From 418 entries in the Creative Data Lions, celebrating the interplay of ideas and information, 15 Lions were awarded: 2 Gold, 5 Silver, 7 Bronze and the Grand Prix was awarded to ‘The Artois Probability’, for Stella Artois, by GUT, Buenos Aires, Argentina. The work showcases an innovative use of creative data by intertwining historical knowledge, art, and technology, highlighting Stella Artois’ heritage, raising brand awareness, and presenting an opportunity for outdoor installations while offering a unique experience for audiences.
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The PR Lions, which honour strategic and creative communication – work with storytelling at its core, which establishes, protects and enhances reputation and business, awarded 52 Lions from 1600 entries: 8 Gold, 17 Silver, 26 Bronze and the Grand Prix went to ‘Self Love Bouquet’, for DoorDash by GUT, Los Angeles, USA. This work tapped into the 72% of US adults that believe self-pleasuring is a form of “therapy”, and destigmatised female self-pleasure using the most iconic Valentine’s gift: a bouquet of red roses. It showed consumers that DoorDash could be a go-to destination for same-day flower delivery on Valentine’s Day by reaching 200MM earned media impressions and 500k social impressions.
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From 618 entries received in the Digital Craft Lions, which celebrate technological artistry, 20 Lions were awarded by the Jury: 3 Gold, 7 Silver and 9 Bronze. The Grand Prix was presented to ‘Never Done Evolving Feat Serena’ for Nike, by AKQA, Sao Paulo / AKQA, Portland / AKQA, Melbourne. Through advanced AI and machine learning, this piece of work displays the evolution of Serena Williams’ game in a highly original format.
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In the Entertainment Lions, 774 entries were received and 28 Lions awarded by the Jury: 5 Gold, 12 Silver and 10 Bronze. A second Grands Prix went to ‘Clash From The Past’, for Clash of Clans, by Wieden+Kennedy, Portland, USA.
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In the new Entertainment Lions for Gaming, celebrating creative work that connects people to brands through gameplay, 609 entries were received and 26 Lions were awarded by the Jury: 3 Gold, 6 Silver, and 16 Bronze. The Grand Prix went to ‘Clash from The Past’, for Clash of Clans, by Wieden+Kennedy Portland, USA. The work rewrote the history of the most successful mobile game of all time, in a documentary celebrating the 10th anniversary of the Clash universe.
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From 437 entries received in the Entertainment Lions for Music, honouring creative musical collaborations and branded music content, 18 Lions were awarded: 3 Gold, 5 Silver and 8 Bronze. And two Grands Prix were awarded to ‘Beautiful Life’, for Michael Kiwanuka, by SMUGGLER, London /Michael Kiwanuka, Los Angeles. A second Grand Prix was awarded to Apple, Cupertino for their work ‘The Greatest’.
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Celebrating creativity that taps into fan culture and leverages the power of sports and eSports in connecting people to brands, the Entertainment Lions for Sport received 607 entries and 20 Lions were awarded by the Jury: 3 Gold, 7 Silver and 9 Bronze. The Grand Prix went to ‘Dreamcaster’, for Michelob ULTRA, by FCB New York. By inventing a new technology, the work empowers blind sports fans to feel a live game, rather than just hear the audio to transform the live sports experience.
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In the Media Lions, which demonstrate work that enhances and amplifies through game-changing channel strategy, 1853 entries were received and 60 Lions were awarded by the Jury: 10 Gold, 17 Silver, 32 Bronze and the Grand Prix was presented to ‘#Turnyourback’, for Dove, by Ogilvy, London / DAVID, Madrid. This influencer-led piece of work underpins Dove’s #NoDigitalDistortion mission by encouraging people to turn their back on TikTok’s Bold Glamour filter.
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The Outdoor Lions, celebrating creativity experienced out of home, received 1938 entries and 59 Lions were awarded: 9 Gold, 19 Silver and 30 Bronze. The Grand Prix went to ‘A British Original’ by Uncommon Creative Studio, London for British Airways. The work explores the multitude of reasons people travel by responding to the box-ticking question ‘What is the purpose of your visit?’ With witty responses across 500 print, digital andoutdoor executions, the work was delivered with impressive scale.
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The Direct Lions, celebrating targeted and response-driven creativity, received 1939 entries and 60 Lions were awarded: 10 Gold, 19 Silver, 30 Bronze and the Grand Prix was awarded to ‘Runner 321’, for adidas, by FCB Toronto, Canada. To solve the problem that people with Down syndrome don’t see themselves represented in sport, even though they stand to reap significant benefits from participation in exercise, this work brings inclusivity to the world’s most accessible sport, running, and succeeded in starting a social movement with demonstrable results.
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In the Print & Publishing Lions, which honour creativity in circulation, 814 entries were received and 26 Lions awarded: 4 Gold, 7 Silver, and 14 Bronze Lions, and the Grand Prix went to ‘Newspapers Inside The Newspaper Edition’ by Impact BBDO, Dubai, for AnNahar Newspaper. The work honours freedom of speech in Lebanon and the crisis that affected the publishing industry, using the newspaper’s daily edition to revive publications that had been shut down due to political failure and pressure.
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Radio & Audio Lions, celebrating creativity that is wired for sound, received 715 entries and 22 Lions were awarded: 3 Gold, 7 Silver, and 11 Bronze Lions. The Grand Prix went to the ‘Phone It In’ campaign by Colenso BBDO, Auckland for telecommunications company Skinny, New Zealand.
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In the Health & Wellness Lions, honouring creativity for personal well-being, 1297 entries were received and 37 Lions awarded: 6 Gold, 13 Silver and 17 Bronze. The Grand Prix went to ‘The Last Performance’ By Special, Auckland, for Partners Life. This disruptive piece of work challenged Kiwis to rethink preconceptions around life insurance, encouraging New Zealanders to take action.
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In the Pharma Lions, which celebrate life-changing creativity, from 354 entries, 13 Lions were awarded: 2 Gold, 4 Silver, and 6 Bronze Lions. The Jury awarded the Pharma Grand Prix to ‘Scrolling Therapy’ for Eurofarma by Dentsu Creative Buenos Aires / Dentsu Creative New York / Dentsu Creative Chicago.
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The Lions Health and United Nations Foundation Grand Prix for Good was also announced and the Grand Prix went to ‘Working with Cancer’ for Memorial Sloan Kettering Cancer Center (MSK), by La Foundation Publicis Chicago / Publicis Conseil Paris / Le Truc New York / Digitas New York / Saatchi & Saatchi Health, New York / Publicis Groupe UK, London.