Raoul Panes ranks #1 in The Philippines with the creatives behind Leo Burnett’s ‘Unbranded Menu’ taking out the top 8 spots in the 2023 Campaign Brief Asia Philippines Creative Rankings
Leo Burnett Manila’s Raoul Panes is this year’s #1 ranked creative in The Philippines. He amassed 805 creative ranking points in the 2023 Campaign Brief Asia Creative Rankings. Leo Burnett had a sensational result with their creative department filling the top 8 positions in the ranking. This performance is largely due to the success of the agency’s McDonald’s ‘The Unbranded Menu’ campaign.
In equal #2 with 765 points are Carl Urgino and Paolo Roa. Ranking at #4 is Brian Lumanog (720), at #5 is Chary Chu (705). At equal #6 are Chili Ramon, Sofia Tawasil and Stephanie Tan with 690 points.
Former Gigil Senior Art Director JC Aujero, who moved to Dentsu Creative Singapore this year, has ranked #9 in the country.
Gigil creatives Dionie Tañada and JR Bumanglag rank at #10 and #11 with 460 and 420 points respectively.
Ex-BBDO Guerrero’s Federico Fanti and Choi Co have ranked in #12 and #14, separated by Dentsu Creative Philippines’ Arnel Villanueva in #13 with 365 points. Fanti (405 points) and Co (360 points) are both now working in Dubai for FP7 McCann.
Gigil’s Raphe Ramirez has scored 350 points to rank #15, just ahead of Propel Manila creatives Nichole Sanchez (#16 with 345 points), Eunice Maximo + Hayami Kudo (equal #17 with 330 points) and Rizza Garcia (#19 with 315 points).
The Creative Ranking methodology.
See who are The Philippines’ most awarded agencies in the 2023 Creative Rankings.
TOP 50 THE PHILIPPINES’ MOST AWARDED CREATIVES – 2023
#1 Raoul Panes Leo Burnett Manila 805
#2 Carl Urgino Leo Burnett Manila 765
#2 Paolo Roa Leo Burnett Manila 765
#4 Brian Lumanog Leo Burnett Manila 720
#5 Chary Chu Leo Burnett Manila 705
#6 Chili Ramon Leo Burnett Manila 690
#6 Sofia Tawasil Leo Burnett Manila 690
#6 Stephanie Tan Leo Burnett Manila 690
#9 JC Aujero Dentsu Creative Singapore 495
#10 Dionie Tañada Gigil Philippines 460
#11 JR Bumanglag Gigil Philippines 420
#12 Federico Fanti FP7 McCann Dubai 405
#13 Arnel Villanueva Dentsu Creative Philippines 365
#14 Choi Co FP7 McCann Dubai 360
#15 Raphe Ramirez Gigil Philippines 350
#16 Nichole Sanchez Propel Manila 345
#17 Eunice Maximo Propel Manila 330
#17 Hayami Kudo Propel Manila 330
#19 Rizza Garcia Propel Manila 315
#20 Liz Castaneda BBDO Guerrero Philippines 285
#20 Rachel Yulo BBDO Guerrero Philippines 285
#20 Greggy Gregorio Gigil Philippines 285
#23 Dana de Leon Gigil Philippines 275
#24 Yenee Galicia Propel Manila 270
#25 David Guerrero BBDO Guerrero Philippines 265
#26 Ash Vidal Gigil Philippines 230
#27 Ryan Caidic TBWA\SMP Philippines 230
#28 Raymund Sison Propel Manila 220
#29 Ronchris Cosme Gigil Philippines 210
#29 Austin Tan Propel Manila 210
#31 Heninah Salud Gigil Philippines 185
#32 Third Lorenzo Propel Manila 170
#33 Caleb Cosico BBDO Guerrero Philippines 165
#34 Jaime Yusingbo Gigil Philippines 155
#34 Marsh Mitra Propel Manila 155
#36 Soleil Badenhop Gigil Philippines 150
#36 CJ de Silva-Ong TBWA\SMP Philippines 150
#38 Hope Reyes Gigil Philippines 140
#39 Jeano Cruz Gigil Philippines 135
#39 Zion de la Pena Gigil Philippines 135
#41 Fran Palines BBDO Guerrero Philippines 130
#42 Ynna Milambiling Gigil Philippines 125
#42 Roxette Gagal Propel Manila 125
#44 Dey Perez Gigil Philippines 120
#44 Leslie Cua Gigil Philippines 120
#44 Mond Angat Gigil Philippines 120
#44 Macky Sanchez Wunderman Thompson Philippines 120
#44 Niño Gupana Wunderman Thompson Philippines 120
#49 Neil Dominic de Luna Gigil Philippines 110
#49 Brent Guzman Propel Manila 110
#49 Duane Pascua Propel Manila 110
#49 Gab Pescadero Propel Manila 110
#49 Nadine Sarmiento Propel Manila 110
#49 Yuko Maki Propel Manila 110
