Innocean tops Campaign Brief Asia’s Indonesia Creative Rankings with VML moving up to #2

Innocean’s strong 2024 creative performance at the global and regional award shows has kept the agency comfortably on top of Indonesia’s Campaign Brief Asia Creative Rankings for the second year in a row. VML has maintained their creative momentum and moved up to #2 ranking, followed by FCN-FTW Flock at #3, Dentsu Creative at #4 and Good People Network, who enter the rankings for the first time, at #5.

All of Innocean Indonesia’s Creative Rankings points came from work recognised in 2024, driven largely by its highly successful Dulux campaign, “Yellow Canteen.” A standout moment was the campaign’s performance at D&AD, where it won one Yellow Pencil and two Graphite Pencils. Innocean also scored points at MAD Stars, AdFest, Spikes, Cleo, and The Work.

VML earned rankings points through award wins at Cannes Lions 2024, taking Bronze for “Vaseline Sanitizer,” as well as at AdFest 2025 and 2024 – which included a Grand Prix for McDonald’s “We-Fries,” The Work 2025 and 2024, and MAD Stars 2024.

FCN-FTW Flock slipped to #3 and did not add to its total in 2025. Its points were accumulated in 2024 through wins at AdFest, Campaign Brief’s The Work, and MAD Stars.

At #4, Dentsu Creative recorded its strongest results at AdFest 2025, winning Gold and Silver for Kompas’ “Mantra of Hope,” along with three Bronze awards across separate campaigns.

Good People Network is a new agency to appear in the Creative Rankings. They are ranked at #5 with the agency seeing notable success at AdFest 2025 – winning a Grand Prix and Gold for “Car Review Gone Astray.”

The top five most awarded creatives in the country remains largely unchanged, with the Innocean team behind Yellow Canteen once again dominating the rankings and taking out all five top spots. Chow Kok Keong has retained the #1 position. Nikholas Alviyanto has moved up to #2, just 15 points ahead of Fajar Noor Fathjri and James Henry, who are tied at #3. Cindy Chong completes the top five.

Good People Network’s Siti Anggraeni ranks at #6, driven by her work on ‘Car Review Gone Astray’, which won a Grand Prix and Gold at ADFEST 2025. She also picked up additional points from ADFEST 2024 and Campaign Brief’s The Work 2025.

Erik Gunawan and Kahi Xu have ranked equal #7, the pair are the Creative Leads & Managing Partners at JELLY, a part of the Good People Network.

VML’s Fanuella Parera and Heppy Dewandani share the #9 position, with a standout highlight being their Grand Prix win at ADFEST 2024.

Katarina Stella claims the final spot in the top 10 with 160 points, edging ahead by just five points over VML’s Vanilla Folia, Anggiyandra Rahmadanti, and Intan Wangge, who are tied at #11.

Equal #14 are VML’s Cherlita Christanti and FCN – Flock Indonesia’s Michael Fabian K. A further five-point gap separates them from Good People Network’s recently promoted ECD, Swastika Rahmadani, who ranks at #16.

View Creative Ranking methodology here.

INDONESIA’S MOST AWARDED CREATIVES 2025

#1 Chow Kok Keong – ex-Innocean Worldwide Indonesia 1025
#2 Nikholas Alviyanto – VML Indonesia 920
#3 Fajar Noor Fathjri – Cheil Indonesia 905
#3 James Henry – Innocean Worldwide Indonesia 905
#5 Cindy Chong – ex-Innocean Worldwide Indonesia 890
#6 Siti Anggraeni – Good People Network Jakarta 200
#7 Erik Gunawan – JELLY, part of Good People Network 190
#7 Kahi Xu – JELLY, part of Good People Network 190
#9 Fanuella Parera – VML Indonesia 180
#9 Heppy Dewandani – VML Indonesia 180
#11 Katarina Stella – Good People Network Jakarta 160
#12 Anggiyandra Rahmadanti – VML Indonesia 155
#12 Intan Wangge – VML Indonesia 155
#12 Vanilla Folia – VML Indonesia 155
#15 Cherlita Christanti – VML Indonesia 150
#15 Michael Fabian K. – FCN – Flock Indonesia 150
#17 Swastika Rahmadani – Good People Network Jakarta 145
#18 Clara Christiani – VML Indonesia 140
#18 Nikita Purnama – VML Indonesia 140
#20 Hamdi Matussin – VML Indonesia 135
#21 Jesslyn Sastradinata – Good People Network Jakarta 130
#22 Ayu Meutia – Leo Indonesia 120
#22 David Rusli – Dentsu Creative Indonesia 120
#22 Joshua Tjandra – Leo Indonesia 120
#22 Levina Christy – Leo Indonesia 120
#22 Nuris Sungkar – FCN-FTW Indonesia 120
#22 Reisha Sinulingga – Dentsu Creative Indonesia 120
#22 Septian Listyanto – Leo Indonesia 120
#22 Shafira Kirana Hasna Sari – FCN – Flock Indonesia 120
#22 Windy Elprida – FCN – Flock Indonesia 120
#31 Mark Verhagen – VML Indonesia 105
#31 Mehdi Lamloum – VML Indonesia 105
#33 Vincentius Bobby Hartono – VML Indonesia 95
#34 Anggia Larasati – Dentsu Creative Indonesia 90
#34 Catherine Nathasya – Dentsu Creative Indonesia 90
#34 Dafi Alfadila – Leo Indonesia 90
#34 Debrina Rao – Dentsu Creative Indonesia 90
#34 Kevin Nathanael – FCN-FTW Indonesia 90
#34 Vincent Wijaya – FCN-FTW Indonesia 90
#40 Angga Rahmanda – Hakuhodo Indonesia 75
#40 Kurnia Setyarini – Hakuhodo Indonesia 75
#40 Nazary Duzky – Good People Network Jakarta 75
#43 Erlita Putranti – Good People Network Jakarta 70
#44 Aditya Sasongko – Dentsu Creative Indonesia 60
#44 Arief Prawidya – VML Indonesia 60
#44 Dhea Metanasti – Dentsu Creative Indonesia 60
#44 Paramastri Analina – Dentsu Creative Indonesia 60
#44 Pricilla Tirta – Innocean Worldwide Indonesia 60
#44 Rameo Putra – Dentsu Creative Indonesia 60
#50 Celine Lawinata – VML Indonesia 45
#50 Gagah Prakoso – Hakuhodo Indonesia 45
#50 Iskandar Fahmi – VML Indonesia 45
#50 Joy Gloria Harendza – Good People Network Jakarta 45
#50 Lutfi Setiawan – VML Indonesia 45
#50 Redy Pramanjaya – Hakuhodo Indonesia 45
#50 Sanina Nuh – VML Indonesia 45
#50 Shabrina Anjasputri – Hakuhodo Indonesia 45
#58 Abdi Haq Nazar – Berakar Indonesia 30
#58 Achda Satia – Dentsu Creative Indonesia 30
#58 Agung Rizky – Dentsu Creative Indonesia 30
#58 Ahmad Nugie Nugroho – Hakuhodo Indonesia 30
#58 Allan Tanoemarga – Good People Network Jakarta 30
#58 Andru Anugrah – Dentsu Creative Indonesia 30
#58 Anggi Pradita – Hakuhodo Indonesia 30
#58 Anugerah Gilang – Future Creative Network – Flock Indonesia 30
#58 Basti Chendra – Burson Indonesia 30
#58 Bayu Anindito Wicaksono – Dentsu Creative Indonesia 30
#58 Callula Hoegeng – Berakar Indonesia 30
#58 Christian Vieri – Future Creative Network – Flock Indonesia 30
#58 Cipta Purnamagiri – Dentsu Creative Indonesia 30
#58 Danang Prananda – Good People Network Jakarta 30
#58 Dhika Fajriansyah – Dentsu Creative Indonesia 30
#58 Edhya Listiani – Dentsu Creative Indonesia 30
#58 Fahmi Rahmadiputra – Hakuhodo Indonesia 30
#58 Fajar Fatha Setiawan – Dentsu Creative Indonesia 30
#58 Feliana Pasha – Dentsu Creative Indonesia 30
#58 Ferry Efendi – Future Creative Network – Flock Indonesia 30
#58 Gerry Rego Admiralindo – VML Indonesia 30
#58 Indra Fajar Nugraha – Dentsu Creative Indonesia 30
#58 Iqbal Sulaiman – Dentsu Creative Indonesia 30
#58 Irfan Azhari – Dentsu Creative Indonesia 30
#58 Jacqueline M. Tangka – Berakar Indonesia 30
#58 Jasmine Khairunnisa – Dentsu Creative Indonesia 30
#58 Juldan Said – Burson Indonesia 30
#58 Jumardin Taslim – Burson Indonesia 30
#58 KC Aui – VML Indonesia 30
#58 Keke Husein – VML Indonesia 30
#58 Kevin Sheridan – Dentsu Creative Indonesia 30
#58 Lakky Ramadhani – Hakuhodo Indonesia 30
#58 Marco Joel Richardo – Hakuhodo Indonesia 30
#58 Maura Soewarna – VML Indonesia 30
#58 Meidy Bustami – Dentsu Creative Indonesia 30
#58 Mochamad Arif – Hakuhodo Indonesia 30
#58 Muhammad Reza – Dentsu Creative Indonesia 30
#58 Nibras Ghalin – Berakar Indonesia 30
#58 Nugie – Hakuhodo Indonesia 30
#58 Perdana Muxsan – VML Indonesia 30
#58 Pratama Akmal – Burson Indonesia 30
#58 Prithvi Vasandani – FCN-FTW Indonesia 30
#58 R A Dyah Wulandari – Dentsu Creative Indonesia 30
#58 Reza Ahmad – Future Creative Network – Flock Indonesia 30
#58 Rula Savira – Innocean Worldwide Indonesia 30
#58 Shara Viaticara – Hakuhodo Indonesia 30
#58 Ummi Hani – Dentsu Creative Indonesia 30
#58 Victoria Trifena – Dentsu Creative Indonesia 30
#58 Wairis Sholeh – Berakar Indonesia 30
#58 William Niode – VML Indonesia 30
#110 Achmad Zaki – Hakuhodo Indonesia 15
#110 Amanda Eka – VML Indonesia 15
#110 Angga Saputra – Oliver Indonesia 15
#110 Arina Karen Renata – Oliver Indonesia 15
#110 Erik – Hakuhodo Indonesia 15
#110 Ferry Gunawan – Hakuhodo Indonesia 15
#110 Ganendra Padminiakirtti – Hakuhodo Indonesia 15
#110 Gladiola Larasati – Rovers Creative Indonesia 15
#110 Hendry Sutamrin – Hakuhodo Indonesia 15
#110 Joshua Prakasa – Hakuhodo Indonesia 15
#110 Laurentius Erik – Hakuhodo Indonesia 15
#110 Nadia Khairunisa – Hakuhodo Indonesia 15
#110 Raditya Asmoro – Rovers Creative Indonesia 15
#110 Randy Raharja – Good People Network Jakarta 15
#110 Rey Ihsan – Oliver Indonesia 15
#110 Rika Mandasari – TJT Creative Lab Jakarta 15
#110 Roy Grace Handojo – Innocean Worldwide Indonesia 15
#110 Sasha – Hakuhodo Indonesia 15
#110 Satya Dharmawanto – Oliver Indonesia 15
#110 Teuku Rizkisya – VML Indonesia 15
#110 Yogi Pradana – Oliver Indonesia 15

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