Fred & Farid Shanghai print work promotes the rear horse power of the Porsche 911
January 29 2014, 11:27 am | | 9 Comments
After 911 Away and 911 Anniversary, Fred & Farid Shanghai presents 911 Rear Horsepower. The 911 is a unique car with the engine placed in the back and have been built like that for fifty years. This campaign is a metaphor of Porsche’s unique rear engine design.
Credits – Executive Creative Directors: Fred & Farid. Creative Director: Feng Huang. Associate CD/Art Director/Copywriter: Laurent Leccia. Account Director: Gregoire Chalopin. Agency Producers: Joanne Zhou, Terry Jin. Retoucher: Happy Finish. Illustrators: Marc Burckhardt, Asaphz. Account Manager: Vivian Wang.
9 Comments
Nice. But do you need 4?
It’s a very clever ad.
But not enough legs as a campaign.
Should do well awards wise in the year of the horse.
Only four ads in the campaign? Wish there were more.
Actually I am gob smacked Porsche approved this ad.
The unequal power distribution to the rear made high speed cornering iffy.
It’s a reason why some drivers actually sold their 911s.
This ad actually reminds those who know better why they should buy others.
This isn’t an ad but a reminder of its main problem.
this goes to show scam is alive and well in china.
also, too bloody literal. nice art tho.
Yes, instead of selling what appears to be a decent car, they are trying to win an award with the “four-same-ads” formula.
That is literally putting the cart before the horse.
Fred & Farrid & Failed.
Is it just me or does that setup look dangerous….you’re not driving the horse it’s driving you.
Where can I get this ad?