Last year marks the introduction of Festival of Creativity, which combines Creative Circle Awards (CCA) aka Gong and Crowbar Awards into one big creative event in Singapore.
Tay Guan Hin, Founder of TGH Collective (pictured), will head Festival of Creativity 2019. Together with the Chairperson of CCA, Hagan de Villiers, Executive Creative Director of TBWA\Singapore, and Chair and Co-Chair of Crowbar Awards, Alfred Wee, Creative Director McCann Worldgroup Singapore and Dante Abelarde, Creative Director MRM//McCann respectively. The three entities will collaborate and create this year’s festival’s theme called “NxtBIG”.
Tay Guan Hin commented, “This year, the Festival of Creativity will feature keynotes by industry professionals, clients, and organizations who will share their insights on the future across various things and platforms. So whether it is the “NxtBIG What” or the “NxtBIG How”, we hope to inspire and educate our next generation to future-proof their knowledge and make a difference to the world we live in tomorrow. It also showcases the latest and best creativity from Singapore’s emerging talent from design schools and institutions.”
In line with 4As’ key objectives, this festival is the ideal platform to champion creativity and relevance of the advertising and marketing communications industry in Singapore and the creative heart of Asia.
Furthermore, it increases the profile of Singapore as it provides marketing experts with a collective voice in the hope it inspires, nurtures and celebrates talent and creativity.