Bronze Lions to Cheil Hong Kong + Beijing and TBWA India in Cannes Health & Wellness Lions
The Health & Wellness Lions jury has awarded two Bronze lions to Asia at tonight’s awards presentation in Cannes.
Cheil Pengtai, Beijing and Cheil Hong Kong won Bronze for “Back2Life” for Samsung and TBWA India picked up their Bronze for “One Mindful Mind” for the Neurogen Brain and Spine Institute.
“Back2Life” is a creative campaign to help young Chinese people acquire CPR skills
“One Mindful Mind” is an interactive print tool kit that helps every parent turn into a counsellor for their child. OMM is an engaging tool kit to help parents turn into counsellors for their children and nudge positive behaviour while reinforcing a strong parent-child bond.
A total of 1,186 entries from 52 countries were submitted with 33 Lions being awarded: 1 Grand Prix, 5 Gold, 10 Silver and 17 Bronze Lions. The Grand Prix went to McCann Israel for IKEA “Thisables”, whereby the furniture retailer created add-ons for existing products to make them more accessible for people with disabilities.
Commenting on the Grand Prix winner, Jury President, Shaheed Peera, Executive Creative Director of Publicis LifeBrands, Publicis Resolute and Real Science, Global, said: “The world can be a cruel and heartless place at times. The Grand Prix demonstrated how brands can help normalise the everyday for the most marginalised in society.”
DOWNLOAD THE WINNERS LIST:
Cannes19-Health_Wellness-Lions-Winners
